Jay-Z reflects on his inspiring journey to the top in the first-ever Rocawear commercial, directed by Anthony Mandler. Mr. Carter describes himself as a kid growing up in the Marcy Projects of Brooklyn to eventually becoming an executive of many brands including his clothing line Rocawear.
“My goal was to have one gold album and that was it,” says the Roc Nation mogul. “And then it became, I want to show that an artist can ascend to the executive ranks.”
Jay, who is part owner of the Nets, will perform eight shows at the 18,000-seat Barclays Center at Atlantic Yards beginning in late September.