Mary J. Blige Speaks Out About Controversial Burger King Ad

Mary J. Blige

Mary J. Blige is not happy after her Burger King commercial went viral and caused a firestorm on Twitter and blogs. The Queen of Hip-Hop Soul is speaking out about her involvement in the controversial spot promoting the fast food chain’s new crispy chicken snack wraps.

In the commercial, Mary sings about “crispy chicken, fresh lettuce, three cheeses, ranch dressing.” But the ad was heavily panned, causing some to believe it was an April Fools’ joke at first.

Mary tells TMZ that she never signed off on the version that surfaced online.

“I agreed to be a part of a fun and creative campaign that was supposed to feature a dream sequence,” stated the 41-year-old singer. “Unfortunately, that’s not what was happening in that clip.”

The ad, which has seen been pulled from Burger King’s YouTube page, was not approved. “I understand my fans being upset by what they saw,” she continued. “But, if you’re a Mary fan, you have to know I would never allow an unfinished spot like the one you saw to go out.”

Burger King confirms the spot was released “before all of the licensing and final approvals were obtained” and offered an apology to Mary. “We would like to apologize to Mary J. and all of her fans for airing an ad that was not final.”

A final approved version of the commercial will be released soon. In addition to Mary, David Beckham, Salma Hayek, and Jay Leno appear in ads for Burger King’s latest campaign.

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63 Comments

  1. Mhmmm

    -whass in tha new chikn wraps!?

    [Reply]

    MERCY Reply:

    @Mhmmm, ♫ CRISPAY CHICKN..

    [Reply]

    Mack Reply:

    @MERCY, ♫ PHRESH LETTISS…

    [Reply]

    Twista Reply:

    @Mack, THREE CHEESES

    [Reply]

    INCAS Reply:

    @Twista, totes gonna get a burger king right now !!! crispppy chickennnn

    [Reply]

  2. X

    omfg

    [Reply]

  3. MH

    I’m not understanding what’s wrong with it.,,

    [Reply]

    Randy Reply:

    @MH, The unmastered vocals, the horrible acting, the set up, and how she was the stereotypical sassy black women who loves chicken :/ Not really a big deal but for someone who’s on Mary’s caliber, this was unacceptable. Glad he cleared something though

    [Reply]

    CITY Reply:

    @Randy, BWAHAHAHAHAHAHAHAHAHAHAHAHAHA
    (WEEEESSSSSSSSUUUUUUUUPPPPPPPPPP) UH UM HOL UP
    -WHAS N THE NEW CHICKN WRAPS?!?

    [Reply]

  4. No Love

    I love Mary J .. I don’t care if she sings chicken wrap ingredients !! God people lighten up !! Can Mary be funny and silly and lighthearted in a damn commercial.
    Get A Damn Grip !!

    [Reply]

  5. dodo

    In my eyes Mrs. Blige is a legend, but to scoop down to this level..

    pretty embarrassing.

    [Reply]

  6. as if .....

    prolly missing the point here…. but those wraps do look good….

    [Reply]

  7. LOL

    It’s such a shame that Mary J. BLIGE… (BLIGE!!!) is doing BURGER KING (BURGER KING!!!!!) commercials, yo. I highly doubt the deal was nearly as lucrative as Nicki Minaj’s Pepsi deal. Such a shame!

    [Reply]

    Diego Reply:

    @LOL, Mary got 2 million for the comercial bitch and has more money than that Gimick Minaj will ever have and oh Nikki album only gonna do 200,000 I see why U mad and Mary did Pepsi comercial in the 90′s so hate on hater

    [Reply]

  8. FVeryee

    you still did it mary. stop falling back on legalities and deflecting blame as damage control! that was clearly you singing those lyrics on that table for all those white folks. whether the paper work was finalized or not you were clearly on board with this concept. just ‘fess up and keep it moving. its really not that serious.

    [Reply]

    From Tokyo Reply:

    @FVeryee, You do make a point there.

    [Reply]

  9. bijan

    why did she agree to this in the first place

    [Reply]

    tiz Reply:

    @bijan, 2million buck a rews.

    [Reply]

  10. 2bad2bme

    i don’t see the problem…people make a big deal out of nothing damn!

    [Reply]

  11. Yeah

    so I guess no one noticed the black couple in the Churchs commercial :/ get over it…not all black like chicken (like me) and so what if it’s a stereotype. deal with it SMH

    [Reply]

    Sam from FL Reply:

    @Yeah, Spoken like a true uncle tom. yassssumm massaaa.

    [Reply]

    ITHINKNOT Reply:

    @Sam from FL, you sound stupid and ignorant ! Like @Yeah said not every black person like chicken … That stereotype is no different than the one where white men have small ….

    [Reply]

    StopRacism Reply:

    Burger King executives thought it was ok to have a black woman sing about fried chicken in 2012? Why not add watermelon? How about a little tap dance number by Mary J. and random black kids?

    This is no different than if they had Jeremy Lin do a commercial and he did some Karate and turned into anime.

    These “people” have always found it amusing to mock and exploit minority groups for their own sick entertainment and financial gain. Wake up people. If you stand for NOTHING, you’ll fall for ANYTHING.

    [Reply]

    batman Reply:

    @StopRacism, I don’t get what the big deal is stfu everybody its people like you that brings us back to 19th century. If a black person wants to sing about chicken who gives a flyin f*ck! If a mexican wants to sing about tortilla who gives a f*ck! I bet ya’ll wouldn’t make a big deal about that. I think ya’ll the ones who are racist if you still think that way smdh!

    [Reply]

    StopRacism Reply:

    @batman, So I’m racist for calling out racism. lol ok…

    BobbyBorisovvv Reply:

    @batman,I absolutely agree

    Batman Reply:

    @StopRacism, that’s what I said ur just ignorant tell me one thing that’s racist in that commercial? All you brought up the fact shes talking about food what’s so racist about singing about a chicken wrap??

    [Reply]

    CITY Reply:

    @ITHINKNOT, UH WHICH 1 OF YALL CONFUSED NI***Z DONT LIKE CHICKEN…o_0 HELL I LUV CHICKEN ITS MY MOST FAVORITE-IST FOOD N THE WORLD…FRIED CHICKEN, BAKED CHICKEN, GRILLED CHICKEN, BBQ CHICKEN, CHICKEN FANGERS, CHICKEN NUGGETS, HOT WINGS, CHICKEN ALFREDO, CHICKEN FLAVORED NOODLES, CHICKEN N DRESSING, AND NOW THE NEW BK CHICKEN WRAP…THANKS MARY!!…P.S. RACISM DOESNT EXIST TO PEOPLE WHO R COMFORTABLE WITH THEMSELVES AND UNDERSTAND THAT IGNORANCE N THIS WORLD JUST IS APART OF LIFE…WE SHUD FOCUS MORE ON THE REAL PROBLEMS THAT WE ALL FACE NSTEAD OF THE SEPERATE ISSUES…WE ARE ALL HUMAN BEINGS (WHITE/BLACK/ASAIN/LATIN/CHICKEN LOVERS/ETC.) WE ALL THE SAME SPECIES NOW LETS TALK ABOUT HOW WE GONE KEEP THE GOV’T 4RM KILLIN US ALL AND CONTROLING OUR FUTURE…FUCK RACISM THATS OLD NEWS!

    [Reply]

    BIGTHINGS4LIFE Reply:

    @CITY, Cosign

    [Reply]

  12. lala fantom

    Umm okay I don’t see the big deal ! Get a life

    [Reply]

  13. coolio

    People are upset about this!?!? Jeez even if it is stereotypical, there’s much more horrible things on TV nowadays. And people should know that stereotypes are superficial

    [Reply]

    ra Reply:

    @coolio, i got to admitt that me (living in the backwoods south) am the first to point out racisim but this isnt that bad. people are reading to much into it. but i understand

    [Reply]

    coolio Reply:

    @ra, Is there a lot of racism where you live?

    [Reply]

  14. SE7ENINJAZ

    As a Mary J. Blige fan I’m not too upset about it. I can understand why people / other fans are mad, but, I find the commercial kind of funny.

    [Reply]

  15. jp

    This commercial is funny, who cares if Mary wants to make a joke.

    [Reply]

  16. Speechless

    I don’t see what’s wrong with it.

    [Reply]

  17. myke

    i keep crying when i watch this… this is funny as hell..but its also like wtf…she should of known this was a set up… silly

    [Reply]

  18. Trace

    Bitches cry racism at every damn thing.

    [Reply]

    From Tokyo Reply:

    @Trace, ….nevermind. I’m even gonna…just nevermind. I’ll simply gift you with a sidewards glance and keep it moving.

    [Reply]

  19. jonnyjon

    She got paid 2 milli to produce a 30 second commercial and made me want a chicken wrap. #winning

    [Reply]

    From Tokyo Reply:

    @jonnyjon, LOL

    [Reply]

    Diego Reply:

    @jonnyjon, thank u 2 million these haters mad I would love 2 million for 30 seconds lol

    [Reply]

  20. WednesdayAd

    So a check isn’t a check anymore?
    As if celebrities/people don’t do mcdonalds, pepsi and snickers commercials. Give me a break

    [Reply]

  21. @novacanemayne

    i dont see what the big deal is. the commercial was suppose to be humorous and that’s what is was. she isn’t singing about fried chicken and kool-aid so how is this racist? smh black people love to play the racist card.

    [Reply]

  22. ITAINTYOBABY

    People need to stop it, everybody it’s chicken so I don’t see what’s the big deal if you go to KFC, Bojangles, or Popeyes you going to see everybody so my fellow black people and any other race that got their panties in a bunch needs to chill out some stereotypes are just stupid

    [Reply]

  23. John

    Oh well. I made gifs of it and posted it on my Facebook.

    [Reply]

  24. ChaosKat

    Wow how racist…NOT. What about if the commercial was about an italian singing about some pizza or a german about sausage instead of fried chicken…those all are stupid stereotypes, but to say racist is way too much. Why is everybody so sensitive nowaydays? You people must be really bored with your lives trying to FIND something where there is nothing really…sorry.

    [Reply]

  25. Me

    how is this racist, if a white person sang that they wld just say she a dumb bitch

    [Reply]

  26. Morning Links: Burger King Apologizes To Mary J. Blige, Sea Change At ‘SNL’ | BookingMemory.Com

    [...] ● Mary J. Blige bemoaned yesterday that her pulled “crispy chicken, fresh lettuce” Burger King commercial was not the “fun and creative campaign” she had signed up for. Burger King meanwhile apologized to Blige and her fans for airing the ad “prematurely,” adding that they hope to have the final spot on air soon. [Rap-Up] [...]

  27. Stre3t Danc@

    It’s just a commercial.. what’s the big deal

    [Reply]

  28. Mentamir

    What is exactly so controversial about this commerical?

    [Reply]

  29. Mentamir

    Wait, did they seriously made this about race? Oh, come on… Really? I can’t.

    [Reply]

  30. Love_Lost

    Honestly,this video is hilarious.People are so ridiculous. Being furious with her is unnecessary.I love Mary and honestly if you are a real fan a stupid BK commercial wouldn’t make you all so hostile. It’s advertisement, it had it’s pro’s and con’s however, it is the consumer’s choice. If you think it’s fattening and unhealthy don’t get it because Mary’s in the video.

    [Reply]

  31. Phoenix_Wright

    “wat’s-in da nu chickun wraps”

    It’s just funny cause of how she butt into the conversation and she’s holding up 6 fingers while saying “3 cheeses”. mary cool though

    [Reply]

  32. Jj

    If You don’t understand why some black people would be mad over that coonery this generation is more Dumb and ignorant to racial history then I recently thought. Yes everybody loves chicken. Italians singing about spaghetti would be wack but not as bad. you don’t even have to look to far to see minstrel shows put on mocking black people with with the black face, big red lips, eating watermelon and fried chicken making the enter race look lower then dirt. It’s just some shyt you don’t do. Shucking and jiving for a paycheck would be on that list. I get why some clueless white people wouldn’t get it but blacks who don’t understand the insult of a black women with a legacy of Mary’s standing on a table singing her heart out about some damn fried chicken is wrong. You need to pull your head out your azz

    [Reply]

    Batman Reply:

    @Jj, U have some issues smdh it’s 20 f*cking 12 not the 19th century yeah there are some stupid people in the world who still don’t know that .. I’m black watchin this commercial nothin racist about it. Not like she was dressed like a slave and had to say “yes massa”. You should be proud black people are doing things they’re doing now such as being on commercial movies the radio. And were you even born when black people were slaves were you even born when black people had to be segregated from white people did u even feel gettin whipped and beaten from a white person back in those days? No? STFU! Comming from an educated mixed with black person :)

    [Reply]

    Jj Reply:

    @Batman, bytch you can take several fckin seats with the bullshyt you just said to me exactly what is the point of bringing up it being 2012 as if rascim just stop you got to be the dumbest fool walking the earth to believe some shyt like that exspecially when I have personal encounters with rascim.. You can convince the next IDIOT that rascim is dead but you ain’t saying shyt to me And as I already said if yOu can’t see why some blacks would be upset with this your more brain dead then I thought. Even Mary herself was upset with the stereotypical look of this coomercial hence it. Being pulled.. And I give a damn about what your mixed with.obviously your parents did a horrible job of explaining to you what it means to be black and should be slapped for allowing your a s s to be so nieve and stupid when it comes to the history of blacks, obviously I wasn’t around for slavery but I’m smart enough to know the influences it has on today’s world and how it still affects how we think and how we are Percieved.. Don’t come at me with that bull

    [Reply]

    Batman Reply:

    @Jj, At the end of the day we’re all human beings no matter what race, gender, sexual orientation, etc. pulling the race card out of this commercial is dumb point blank u f*ckin dumb

    [Reply]

  33. EAT_CUNT

    NOT THE QUEEN!

    [Reply]

  34. Jalin

    So ratchet where’s Verizon and Ciara’s sexy commercial when ya need it?

    [Reply]

  35. KlassActqw

    Mary knew exactly what she signed up for even if she say it was suppose to be a dream the fact that she up there singin all hard about some chicken for white people is a mess! She sure took us back to the white face paint days hum! That was an EPIC FAIL now the queen can go have a seat in the corner and think about what she did! smh!

    [Reply]

  36. Altirique

    …wrapped up in a, tasty, flour, tortilla. Crispy chicken! Wrapped up in a! Flour Tortilla! Lol. Work it out Mary!

    [Reply]

  37. Leti

    My heart is heavy today for the both of you and Mason in the lost of Marina. No words can be expressed the pain and soorrw your experiencing. I’m so sorry for your lost of your daughter. My prayers and toughts will continue for all of you. Love, Cheryl

    [Reply]

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