YouTube brought out Jay-Z at its Upfront presentation at the Beacon Theatre in New York City on Wednesday. Sporting a blazer and the new Brooklyn Nets fitted cap, Mr. Carter closed out the event with a surprise performance of “Empire State of Mind.” He has his own Life + Times channel on YouTube, which is spending $200 million on its original programming.
The corporate gig also included appearances from Pharrell and Russell Simmons, with additional performances by Flo Rida and hip-hop violinist Miri Ben-Ari.
Video of Hov’s surprise moment made its way to YouTube. Watch below.
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