Pharrell Announces i am OTHER Creative Venture


Pharrell officially pulls back the curtain on i am OTHER, described as a “cultural movement dedicated to Thinkers, Innovators, and Outcasts.” The creative venture consists of the hip-hop mogul’s longtime projects including music production, apparel lines Billionaire Boys Club and ICECREAM, record label, and a premium YouTube channel featuring original programming.

“The idea for i am OTHER really came from the fans,” said The Neptunes producer. “They often say I inspired them to think outside the box and I wanted to establish a creative collective which represents that same philosophy. I believe individuality is the new wealth and I am dedicated to creating and supporting projects that encourage originality.”

The first signees to the i am OTHER imprint include “American Idol” alum Leah LaBelle, Puerto Rican singer Maxine Ashley, Compton rapper Buddy, and Texas musician Alyssa Bernal.

Watch Skateboard P make the introduction below.

You can leave a response, or trackback from your own site.



  1. Hon

    Is he really 40 years old?? Cant believe it he looks so young and good


  2. csdklk

    i heard nothing that came out his mouth…just his beauty.


  3. Navy21IRnanz



  4. TheDreamer

    WOW…he looks good for 40.


Leave a Reply