First Look: Dawn Richard Transforms in ‘Automatic’ Video

Dawn Richard

Dawn Richard was back in front of the camera on Wednesday shooting the video for “Automatic,” the second single off her No. 1 EP Armor On. The R&B songstress, who was recently nominated for a BET Award for Best Group with Diddy’s Dirty Money, dazzled on set in downtown Los Angeles.

In the first photos from the shoot, Dawn transforms from a Stepford wife to a golden android, belting and dancing confidently to signify she is no longer her lover’s toy. She sports body paint and a blonde wig in another scene, performing against a graffitied backdrop.

Check out more photos from Dawn’s transformation below.

Dawn Richard

Dawn Richard

Dawn Richard



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48 Comments

  1. chasitygarner

    yaaaaaaassssss! Too excited.

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  2. tooreal

    i love it!!!! go girl! SLAYED

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  3. GoHardOrGoHome

    LOVE IT ..Excited to see the video!

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  4. KeepinShitReal

    Can’t wait!! She killed in the Bombs video!

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  5. MatessaAshley

    yes Mama Heart !!!! this video is gonna be #Hottt can’t wait :)/

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  6. Matt Basically

    I love this bish. She is gonna slay the kids with this one.

    She is becoming one of my fave artists.

    love love love love love love love.

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  7. georgia23

    Come on Dawn… Say what you will… She can stay unsigned forever if she continues to turn out quality work because this EP has been out for two months now and I still play it like it’s brand new! AAAAAAAAAND this unreleased track Wild N’ Young is blessing my life RIGHT NOW as I type!!!! #Heartsheaux

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  8. Renee

    Omg I can’t wait for this video!!!

    [Reply]

  9. Blahhhh

    This is about 2 be TIGHT!

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  10. lewminous

    I KNEW Automatic had to be a single. It’s my fave on the EP!!! YASSSSSSSSSS!!!

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  11. Kevin Que.

    Yooooo I’m to amped for this video……Dawn Richard is on it!

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  12. YESSSSSSSS!

    OMGGGGGGGGGGGGGGGGG! FIYAHHHHHHHH! I CAN’T WAIT TO SEE THIS VIDEO!

    [Reply]

  13. Junior

    I love Dawn!

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  14. Wow!

    Dawn is nominated for another BET award. And she’s about to drop a HOTT ass video. One word, WINNING!

    [Reply]

  15. KeepingItFunky

    *sighs & lays down on in the middle of the street* I CANNOT DEEEAAAALLL!!!!! This woman is changing the game off of an EP with no label. Like….. What?

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  16. HEARTS HEAUX!!!!!!

    CANT NOBODY TOUCH DAWN!!!!!!! CANT NOBODY!!!!!!!!! SHE IN A LEAGUE OF HER OWN…. #FLAWLESS!!!!!!

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  17. ChrisBrownsHUSBANDYESMA'AMBITCH

    YASSSSSSSSSSSSSSSS! QUEEN DAWN

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  18. Brandon

    Hard work pays off!…She’s winning!

    [Reply]

  19. coolone

    i love her…can’t wait for the video

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  20. Dave

    Dawn is just slayin! Makes me wanna listen to “Armor On” again.

    [Reply]

  21. AMBER

    bishhhhhh! u betta WERRRRRRRK! I’m down…. Dawn is the shit… no denying that… u can’t deny the hard work that this girl is putting in as an independent artist! dislike the music or hate all you want…. DAWN IS PUTTIN IN WORK! I respect it! #hustle

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  22. Mister Souf Cak

    that video looks to be coming together perfectly. I can’t wait to see it. Keep doing your thing Dawn!

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  23. Sean

    She STAY droppin Bombs, it’s automatic at this point. #HeartsHeaux This video looks like its bout to b dumb-crazy.

    [Reply]

  24. WonderLand19

    YEAHHHHHHHHHHHHHHHHH!!!!!!!!!!

    [Reply]

  25. hill

    soo excited for dawn/go dawnie/i love you

    [Reply]

  26. Kim

    I’m anxious to see the video. Dawn never disappoints, raw talent. smh

    [Reply]

  27. Bobby @Brodikodi

    ive been tweeting about this song saying this one of my favorites…now she making a video for the song im geeked and im standing behind her for the whole journey!!! Lets gooooo Dawn!!!!!

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  28. Kyle

    This is one of my favorite songs from the EP. Wow, I am loving EVERYTHING this girl is doing. Dawn is definitely doing her thing right now. Much love to her and her music!

    [Reply]

  29. Daria

    Epic. This girl is doing what no one else is. True superstar in the making

    [Reply]

  30. Slay hearts

    Dawwwwwnnnnnn go offffffffff I love this sexy aaaaaassss chick

    [Reply]

  31. Automatic

    This girl is raising the bar! Independent and doing it better than th signed artist. Wake up world Dawn is Here!

    [Reply]

  32. Go off dawn

    Falls to the ground ! Yasssssssssssass Dawn!

    [Reply]

  33. bijan

    love me some dawn!

    [Reply]

  34. Daria

    I mean she is just killin the game! F yo fav !new Orleans stand up!

    [Reply]

  35. Geofrey

    This is the new r& b folks. Dawn Richard! Yes yes yes yes

    [Reply]

  36. Dairha

    WOwww this girl is amazing. I live for the message too! Always a theme or storyyyyyy. That’s musiccccc! I liiiive

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  37. BE fly

    Thank you Dawn. Thank you for giving your hearts quality all the time. We are proud to Rock with you. A true artist and entertainer

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  38. Peter

    I can see the words when I see these visuals. The robot automatic vibe and turning into the black look representing the brown girl. How the world sees her. This is dope and honestly legendary in te making. Dawn is doing iconic work in the low yo

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  39. Frabcus

    This is epicccccxc!

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    John Reply:

    @Frabcus, I love herrrr!

    [Reply]

  40. John

    She is a star! Yasssss for these stills

    [Reply]

  41. JustSayin..

    This is gonna be EPICCCCC!

    [Reply]

  42. Navy21IRnanz luvee

    this gonna be Super Hot ass mess Video, luv that blue Hair

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    John Reply:

    @Navy21IRnanz luvee, And the 1 hater that has no point. Lol this is fly and she is the shittttt! Go dawn

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  43. Lisa

    Go awf Dawn!

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  44. Thea

    I love me some her!!!

    [Reply]

  45. terry

    dawn is def dat BITCH #heartsheaux

    [Reply]

  46. Pranab

    when sanath was porefrming very well in his young days ppl praised him and evn accepted him as a GOD but no when he is not porefrming upto his satndrds ppl cricticise and insult him its da same sanath that they praised long tym back..we all love cricket and wants our sl team to win as a team..how can we blame one person only????is it one persons game???sanath the legend will always be in our hearts !!!!!he shud and will retire soon but before that i think he will retire with a wonderful innigs in the coming days..lets hope so ..and also regarding sanga’s captaincy -he is doing a pretty gud job but needs to improve he is not the worse sl captain or nor is he the best sl captain.so we need to gve sum tym..cos he is a classy amazing batsmen and he is intelligent so he will catch up with all da difficulties and bring succeess to our countryeast or west lions are da best !!!!!!=) (0)

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