‘Cruel’ Candid: Kanye West and G.O.O.D. Music Kick It in Qatar

G.O.O.D. Music

Kanye West and his G.O.O.D. Music family flew to Qatar in April to shoot the film Cruel Summer, but few photos were seen. In one of the rare images from the top-secret set, Mr. West poses with his crew including Pusha T, D’banj, CyHi Da Prynce, Big Sean, Mr Hudson, Hit-Boy, Teyana Taylor, and Q-Tip, who are all dressed in matching black-and-gold attire.

The film premiered to a star-studded crowd including Jay-Z and Kim Kardashian in Cannes earlier this week. Produced, directed, and written by West, the 25-minute short stars Kid Cudi as a car thief who falls in love with a blind Arabian princess.

“I’m not the best director in the world or anything like that, but I had an idea,” said Kanye, who projected the film on seven screens. “I could dream of, one day, this being the way that people watch movies, in this form where it surrounds you and people want to go back and see it more and more because they missed something else to the left and missed something else to the right, and it felt more like the experience of life.”

GQ described the experience as a “mash-up of high-gloss Doug Aitken-style video installations, concert video backing panels, and narrative, big-budget music-videos,” while the L.A. Times said, “The story is secondary to the pyrotechnics, with new music from West and a thumping surround-sound quality that makes a 3-D Michael Bay effort feel like an iPad short.”

The installation will eventually travel to New York and be screened at the Doha Tribeca Film Festival in Qatar on November 19.

Photo credit: Teyana Taylor

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27 Comments

  1. Nataliana

    they look dumb as hell tho!

    [Reply]

    EDIson Espinosa Reply:

    @Nataliana, G.O.O.D. MUSIC THIS OUR YEAR

    [Reply]

    white hos love BBC Reply:

    @Nataliana, qtips not even in the pic, thats cyhi da prince on the right of teyana and 2 chains in the back

    [Reply]

  2. Lauryn

    SO ARE THEY GOING TO BE SUPER CORNY NOW?

    [Reply]

  3. OKW

    I suppose cruel summer is like the good music compilation version of runaway?

    [Reply]

  4. illerbrown

    G.O.O.D. Music

    [Reply]

  5. P

    shit corny as fuck lol

    [Reply]

  6. YUUUUUP

    dat sure dosent look like q-tip, dats 2chainz

    [Reply]

    grrl Reply:

    @YUUUUUP, Q-Tip is standing beside Teyana

    [Reply]

    YUUUUUP Reply:

    @grrl, nope, thats cyhi da prince

    [Reply]

    _iamjones Reply:

    @YUUUUUP, thats 2 chainz thats big sean behind teyanna

    [Reply]

    grrl Reply:

    @_iamjones, lol okay maybe yall dont know what he looks like but that indeed is Q-tip on the far right of the photo with the avaitor shades on

    [Reply]

  7. Iceman

    Just you look at my babygirl Teyana there lookin’ all beautiful in that black & gold…you can keep your Nicki and even your Shanell-long as I can get her close to me, I’ll be good ;)

    [Reply]

  8. Jayson King

    Don’t forget 2Chainz!

    [Reply]

  9. Ryo

    QTip is NOT in this picture. That’s 2Chainz in the back. Come on Rap up!

    [Reply]

  10. Sharp Tongue

    QTip is in the picture people.

    [Reply]

  11. KingBEY92

    I’ll 2Chainz can’t rap, he’s ugly, and just plain stupid.

    But the picture is HOT.
    I wish ROC Nation does one

    [Reply]

    Mr.Sneakier Lover brownie Reply:

    @KingBEY92, so is you.

    [Reply]

  12. TheDreamer

    That is 2Chainz. Hmmm…please don’t sign him Kanye! I would love to have seen this film.

    [Reply]

  13. chukie

    Is it just me or is 2chainz working his butt off!!you might not praise him for his lyrical ability but you gotta applaud the guys raw determination!!its like everyday there’s a song from 2chainz or some feature..by the way shoutout dbanj I’m from nigeria too and the guy is a performance genius y’all should watch him on stage I mean it he’s fantastic always brings it on the stage!!

    [Reply]

  14. stfu

    big sean positioned his hand calmly on the breast there.

    [Reply]

  15. DAYUM

    Dope!

    [Reply]

  16. Rap Music Blog » Blog Archive » ‘Cruel’ Candid: Kanye West and G.O.O.D. Music Kick It in Qatar

    [...] Read the rest of this great post here [...]

  17. Mr.Sneakier Lover brownie

    didn’t even know half of them is signed to Good Music to kanye west Record Company label, this Look GREAT 4 them & let see what they all get in the store

    [Reply]

  18. hotstuff

    D’BANJ I SEE YOU! #NIGERIA

    [Reply]

  19. shhh Navry24 lop Candaxc

    they look like shit hot ass mess are they from Afo

    [Reply]

  20. shhh Navry24 lop Candaxc

    are they from Afo

    [Reply]

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