Rap-Up.com || Rihanna Brings Some Flavor to Vita Coco Campaign

Rihanna is putting a tropical twist on Vita Coco’s latest campaign. The Bajan beauty has collaborated with the coconut water brand on its new Tropical Fruit flavor. A blonde RiRi was radiant in a custom-made pineapple print bikini top with matching shorts and blouse as she shot with famed photographer Terry Richardson.

“This time it’s a little more fun,” said the pop diva, who previously starred in Vita Coco’s 2011 campaign. “We’re on a stage. We get to shoot it with Terry Richardson, who’s an amazing photographer. Everybody knows his work. He’s known for his fun shoots and personality.”

The campaign features the tagline “Viva Vita,” Vita Coco’s message about having fun, celebrating life, and living it to the fullest. Billboard, radio, digital, and in-store advertising will launch starting this month in the U.S. and U.K.

Photo credit: Terry Richardson

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22 Comments

Who Gonna Check Me Boo
June 4th, 2012 at 10:46 am
Rih is making it reign…lol

[Reply]
YEEZYTAUGHTME Reply:
June 4th, 2012 at 11:34 am
@Who Gonna Check Me Boo, LOOKS AMAZING! But that shit tastes nasty.

[Reply]
Who Gonna Check Me Boo Reply:
June 4th, 2012 at 1:36 pm
@YEEZYTAUGHTME, lol… i know i bought some and cuss
rihanna out….lol…but still love her hustle…

[Reply]
Lauryn Reply:
June 4th, 2012 at 11:36 am
@Who Gonna Check Me Boo,

SAME LAME B-TCH! DIFFERENT PHOTOGRAPH.

[Reply]
Who Gonna Check Me Boo Reply:
June 4th, 2012 at 1:37 pm
@Lauryn, but yet you follow her just as much as
her navy…. so what does that say for u… Gurl
stop being basic

[Reply]
Roman Zolanski
June 4th, 2012 at 10:48 am
One Of The Most Beautiful Girl In The Game
~Hands Down

[Reply]
My Opinion
June 4th, 2012 at 10:57 am
Rih never stops working. Music, campaigns, business deals, charities, tours, and now movies… say what you want about her personal life but she has an amazing work ethic.

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SamsonHero
June 4th, 2012 at 11:03 am
NOOWONKEARS!!!!

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Demmi
June 4th, 2012 at 11:16 am
I am beginning to think that with the way she works the only personal life she has is the on the blogs make up for her!!!

[Reply]
Dinnyq
June 4th, 2012 at 11:18 am
Love this woman! She’s gorgeous, talented, hard working, charitable, puts family first and most importantly is 100% REAL. She looks amazing in this shoot. I swear, f_ck the naysayers, Rihanna is unstoppable! You go girl, making the Navy proud!!

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yipoao
June 4th, 2012 at 11:20 am
I thought that was Shakira!

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@iJustoriginate
June 4th, 2012 at 11:40 am
#Successful

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WHYBhi5 Reply:
June 4th, 2012 at 12:32 pm
She’s my darling darling baby. Looking fine fine fine

[Reply]
Republicans to kick off 5 million voters from voting for Pres. obama
June 4th, 2012 at 12:46 pm
Rihanna is that chick, I guess.

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boom boom
June 4th, 2012 at 2:53 pm
she be making that dough.
haters go ahead and hate now.

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Oh Please
June 4th, 2012 at 4:13 pm
They need Vita Coco to make us West Indians feel like we’re back home..lolol yes RIH!

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Jay
June 4th, 2012 at 4:51 pm
Nice!!! Rihanna is a real hottie! :)

[Reply]
Billionaire
June 4th, 2012 at 5:23 pm
Life Size BARBIE!!!!

[Reply]
Eri
June 4th, 2012 at 7:32 pm
She looks like a white girl

[Reply]
TheDreamer
June 4th, 2012 at 11:41 pm
She isn’t talented in singing and dancing but I have to admit she puts a lot into everything.

[Reply]
kennedy
June 17th, 2012 at 10:40 pm
i think rihanna is signing up for all theese modeling jobs so she can get chris back

[Reply]
kennedy
June 17th, 2012 at 10:41 pm
i also tried vita coco it is disgusting!!!!!!

[Reply]