Rihanna Brings Some Flavor to Vita Coco Campaign

Rihanna

Rihanna is putting a tropical twist on Vita Coco’s latest campaign. The Bajan beauty has collaborated with the coconut water brand on its new Tropical Fruit flavor. A blonde RiRi was radiant in a custom-made pineapple print bikini top with matching shorts and blouse as she shot with famed photographer Terry Richardson.

“This time it’s a little more fun,” said the pop diva, who previously starred in Vita Coco’s 2011 campaign. “We’re on a stage. We get to shoot it with Terry Richardson, who’s an amazing photographer. Everybody knows his work. He’s known for his fun shoots and personality.”

The campaign features the tagline “Viva Vita,” Vita Coco’s message about having fun, celebrating life, and living it to the fullest. Billboard, radio, digital, and in-store advertising will launch starting this month in the U.S. and U.K.

Rihanna

Rihanna

Rihanna

Rihanna

Photo credit: Terry Richardson



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22 Comments

  1. Who Gonna Check Me Boo

    Rih is making it reign…lol

    [Reply]

    YEEZYTAUGHTME Reply:

    @Who Gonna Check Me Boo, LOOKS AMAZING! But that shit tastes nasty.

    [Reply]

    Who Gonna Check Me Boo Reply:

    @YEEZYTAUGHTME, lol… i know i bought some and cuss 
    rihanna out….lol…but still love her hustle… 

    [Reply]

    Lauryn Reply:

    @Who Gonna Check Me Boo,

    SAME LAME B-TCH! DIFFERENT PHOTOGRAPH.

    [Reply]

    Who Gonna Check Me Boo Reply:

    @Lauryn, but yet you follow her just as much as 
    her navy…. so what does that say for u… Gurl 
    stop being basic

    [Reply]

  2. Roman Zolanski

    One Of The Most Beautiful Girl In The Game
    ~Hands Down

    [Reply]

  3. My Opinion

    Rih never stops working. Music, campaigns, business deals, charities, tours, and now movies… say what you want about her personal life but she has an amazing work ethic.

    [Reply]

  4. SamsonHero

    NOOWONKEARS!!!!

    [Reply]

  5. Demmi

    I am beginning to think that with the way she works the only personal life she has is the on the blogs make up for her!!!

    [Reply]

  6. Dinnyq

    Love this woman! She’s gorgeous, talented, hard working, charitable, puts family first and most importantly is 100% REAL. She looks amazing in this shoot. I swear, f_ck the naysayers, Rihanna is unstoppable! You go girl, making the Navy proud!!

    [Reply]

  7. yipoao

    I thought that was Shakira!

    [Reply]

  8. @iJustoriginate

    #Successful

    [Reply]

    WHYBhi5 Reply:

    She’s my darling darling baby. Looking fine fine fine

    [Reply]

  9. Republicans to kick off 5 million voters from voting for Pres. obama

    Rihanna is that chick, I guess.

    [Reply]

  10. boom boom

    she be making that dough.
    haters go ahead and hate now.

    [Reply]

  11. Oh Please

    They need Vita Coco to make us West Indians feel like we’re back home..lolol yes RIH!

    [Reply]

  12. Jay

    Nice!!! Rihanna is a real hottie! :)

    [Reply]

  13. Billionaire

    Life Size BARBIE!!!!

    [Reply]

  14. Eri

    She looks like a white girl

    [Reply]

  15. TheDreamer

    She isn’t talented in singing and dancing but I have to admit she puts a lot into everything.

    [Reply]

  16. kennedy

    i think rihanna is signing up for all theese modeling jobs so she can get chris back

    [Reply]

  17. kennedy

    i also tried vita coco it is disgusting!!!!!!

    [Reply]

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