Rap-Up.com || Behind the Video: Melanie Fiona f/ J. Cole

The Roc was in the building when Melanie Fiona connected with her Roc Nation cohort J. Cole while shooting the video for “This Time,” the latest single off her sophomore album The MF Life. The clip, directed by Colin Tilley, will debut tomorrow on “106 & Park.”

“I wanted some male energy on this record,” said Melanie. “I reached out to Cole and we had already done a song with Wale ['Beautiful Bliss'] and we all just really had great chemistry on the record. I was a fan of J. Cole. We met at the very, very beginning of his career, so we’ve kind of come up together.”

Go behind the scenes of their collaboration below.

Posted in J. Cole, Melanie Fiona, Videos | Permalink

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15 Comments

Critic
June 14th, 2012 at 11:09 am
Love this song! Excited that they chose it as a single.
She looks beautiful.
Can’t wait for the video!

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MH
June 14th, 2012 at 11:09 am
YAY! I loveeee this song and Melanie’s entire album. I hope she releases at least two more singles.

[Reply]
Kyle Reply:
June 14th, 2012 at 6:44 pm
@MH, me too! I hope she releases “Wrong Side of a Love Song”!

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BOMB
June 14th, 2012 at 11:47 am
Video looks like its got that T.I. “Got your back” Ft Keri Hilson look

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L Reply:
June 14th, 2012 at 11:54 am
@BOMB, I actually thought this too, noticed the picture before I even saw the title of the article

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L
June 14th, 2012 at 11:53 am
@BOMB I actually thought this too, noticed the picture before I even saw the title of the article

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queenlaven
June 14th, 2012 at 11:54 am
FAYETTENAM’S FINEST!

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Oh Yea
June 14th, 2012 at 11:55 am
J Cole look sexy in that thumbnail

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Lauren
June 14th, 2012 at 12:12 pm
YESSSSSSSSS….Cole World!!!

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Kalin
June 14th, 2012 at 12:13 pm
It won’t be along now before Melanie, Justin & Drake collaborate/do it for Canada lol…they can call the song “Bottles & Paparazzi” lmao

“Cole World, Cole Life, Cole Blooded”

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Phoenix Wright
June 14th, 2012 at 12:14 pm
Hmm I actually wished she would have picked a different song as a single, but This Time isn’t bad. I just would have preferred Wrong Side of A Love Song, Change the Record or Watch Me Work.

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MinajRules2012
June 14th, 2012 at 2:31 pm
Sorry yah if i been hating to much… i was diagnosed with schizophrenia last week… And i be forgeting to take my meds…sorry yah!!! I promise ill be nicer for now on on rap up… And PLEASE if anyone see that i wrote a negative comment please recomment me and remind me to take my pills because it just means i forgot!!!!! PLEASE REMIND ME!!!!!

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Hugh
June 14th, 2012 at 8:33 pm
Melanie looks gorgeous

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Mandy
July 24th, 2012 at 1:36 pm
Melanie not only is gorgeous and sufluol in her music, she seems to have an amazing personality and a down to earth vibe that I’m sure so many people are drawn to! I’m sure this album has some of those *bust out in song in the shower* feel!I’m a fan :0)Keep reppin’ for our city, Melanie!

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Gloria
July 25th, 2012 at 10:12 pm
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