Rap-Up.com || Jay-Z Executive Produces NBA 2K13 [Trailer]

Jay-Z already owns a stake in the Brooklyn Nets, and now he is extending his love for sports with a new venture. The Roc Nation CEO has been tapped to executive produce NBA 2K13.

In his new role, Mr. Carter will oversee the soundtrack for the latest installment in 2K Sports’ popular video game franchise. You can hear his Black Album cut “Public Service Announcement” in the 24-second trailer. His name also appears on the cover art for the game, which hits shelves on October 2.

This is just the latest business move for the hip-hop mogul, who appeared in a black-and-white commercial for Duracell Powermat earlier this month.

He has also teamed up with Budweiser for the first annual “Made in America” festival, which will take place in Philadelphia on September 1-2 with performances from D’Angelo, Rick Ross, Odd Future, Rita Ora, and more.

[Life+Times]

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13 Comments

Nurse2013
July 30th, 2012 at 10:31 am
#BOSS

[Reply]
chloe
July 30th, 2012 at 10:45 am
no one better than him

[Reply]
edison
July 30th, 2012 at 10:54 am
JAYZ >>> HIPHOP

MANS BEEN IN THREE BIG COMMERCIALS THIS PAST WEEK

DURACELL
BUDWEISER
NOW THIS
jAY>>>>>>> ANY RAPPER

[Reply]
Rauno Reply:
July 31st, 2012 at 2:23 am
@edison, Jay-Z is one of the best ever no doubt, but to reach that conclusion thanks to his thanks to his commercials is just plain stupid.

[Reply]
edison
July 30th, 2012 at 11:02 am
HE SEES NO LIMITS AND THE COMPETION IS NONE

FUCK YMCMB

[Reply]
Young Pereezy YMCMB-MMG
July 30th, 2012 at 11:07 am
Hov ‘The God Mc’

[Reply]
mano
July 30th, 2012 at 11:12 am
Now all we need is a freaking album. Get to work hov asap

[Reply]
wow
July 30th, 2012 at 11:58 am
He just knows how to make money

[Reply]
wow
July 30th, 2012 at 11:59 am
He really knows how to make money

[Reply]
RealIssh
July 30th, 2012 at 6:27 pm
He will have Blue become a genius by age 2 .

[Reply]
Kalin
July 30th, 2012 at 7:42 pm
Derrick Rose >>>>

[Reply]
TheDreamer
July 30th, 2012 at 10:53 pm
Jay…a new album would be good!!

[Reply]
Roc it D & to the R downto the GMLO
August 2nd, 2012 at 10:50 am
That is so Awsome

[Reply]