Lil Wayne skated into Las Vegas to promote his skate line TRUKFIT at MAGIC on Monday. Tunechi stopped by to say hi to Soulja Boy, who was showcasing his own streetwear brand BLVD Supply down the hall. The “Turn My Swag On” rapper also welcomed Jim Jones and Sean Kingston to his booth.
“I am completely behind this brand and the first goal is to help build it to a billion dollars in sales,” said Soulja of his partnership with BLVD Supply.
Over at the PROJECT show, Swizz Beatz, Rick Ross, and Tyga sat down with NBA stars Allen Iverson and Dominique Wilkins at a press conference for Reebok Classics. Rozay is developing a big and tall line for the company.
Later in the evening, Weezy celebrated the launch of TRUKFIT by performing at 1 OAK nightclub at The Mirage.