Beyoncé Heats Up House of Deréon Winter Campaign

Beyoncé

Red, black, and sexy. Beyoncé reveals the perfect holiday party dress from her House of Deréon Winter 2012 collection.

King B gives us the first look of herself in a snug long-sleeved geometric dress shot by Jean-Baptiste Mondino, who photographed the entire campaign.

According to the Deréon website, “The inspiration is more focused around Beyoncé’s Glastonbury stage look. This delivery features sequined styles and an intensified color palette that uses strong shades of ruby and amethyst ground with black to create a bold, exciting fashion statement that evokes a luxe party theme and speaks to a rocker in all of us.”

The brand co-founder, creative director, and designer (as well as Beyoncé’s mama) Tina Knowles added, “I am so excited about this autumn and winter ad campaign. The images of Beyoncé are amazing and we had a lot of fun using the festival experience as our inspiration. Like music, fashion has a universal appeal and we look forward to hearing the consumer’s reaction to the new campaign and to the collection.”

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36 Comments

  1. AHEE

    FIRE.

    [Reply]

  2. BEDSTUYFLY

    WERK!!!

    [Reply]

  3. Lamb Chopz

    shes still trying to sell that tacky ass shit?
    house of doo doo can be found on the clearance racks at your local citi trendz…i only know cus keri hilson who is a manager at the ATL store tweeted it out

    [Reply]

    Ursula Reply:

    @Lamb Chopz, LMFAO – This comment made my day.

    [Reply]

    csquad-4-life Reply:

    @Ursula,

    [Reply]

    LLF Reply:

    @Lamb Chopz, OMG it is at the clearance rack at that one store in LA, fashion 4 less i think its called haha

    [Reply]

    THE STHADE Reply:

    @Lamb Chopz, DEATH. the keri hilson part had me phucking rolling.

    [Reply]

    Isaac Reply:

    @Lamb Chopz, all these haters!

    [Reply]

    Joh Reply:

    @Lamb Chopz, im not even a fan but I’m going to need you to sit down and stop..Just like every other clothing line last or more season stuff get put on the sell rack and as for keri hilson look at where her career is , she shouldn’t be talking about nobody or their stuff that’s in the industry .

    [Reply]

    csquad-4-life Reply:

    @Lamb Chopz, that was too funny

    [Reply]

  4. KingAquarius

    She looks amazing!!!

    [Reply]

  5. Lauren

    Not a fan of her clothing line, but she looks amazing in that pic.

    [Reply]

  6. Natasha

    STUNNING!

    [Reply]

  7. Moi Moi Moi

    They photoshop the hell of it but she still looks good.

    [Reply]

    Kyria Reply:

    @Moi Moi Moi, Yas it’s a little bit photoshoped just like all campaign picture’s. But everybody know that Beyoncé’s body is the business so ===>> ….. _/

    [Reply]

  8. Jay

    HELLZ YEAH BEY!!! That pic is FIRE!!! The moment my eyes hit the page, I could feel the intensity. Tyra’s lil sister. Ha! I could see the ladies on Gossip Girl wearing that. There’s nothing Beyonce can’t do. Can’t wait for the movies she has coming out and MORE MUSIC!!! :)

    [Reply]

  9. Kyria

    GOD!!! she’s comming !!!!

    [Reply]

  10. KING-BREEZYONCÉ

    I Can fell her big ego !
    Can’t wait for 5layage !!!!

    [Reply]

  11. aba

    DROP DEAD AMAZING!

    [Reply]

  12. Ursula

    Can you say photoshop??? Beyonce boo, you fading like your skin color and career. Time for a long awaited sit.

    [Reply]

    Twitter.com/CiaraMedlies Reply:

    @Ursula, LOL, HER AND HER MOM NEEDS TO KILL THIS CLOTHING LINE DREAM… ASAP

    [Reply]

    Mia Reply:

    @Twitter.com/CiaraMedlies,

    Why kill the line when the line just keeps on getting more and more successful every time yo turn around there’s a new store or the line is being sold some where around the WORLD. Ooops.

    Why don’t you help ciara dying single “Sorry”

    [Reply]

    Mia Reply:

    @Ursula, Can’t be fading too much, I mean you did come to this post to check it out and then comment , lmao! & about that skin color remark, must be coming from someone with darkskin lol! Love yourself boo

    [Reply]

    Ursula Reply:

    @Mia,

    Nope, I’m actually fair skinned. But I can see you are a contradictory mess. How are you gonna tell someone to love themselves but talk smack about dark skinned people in the process? Shadyy!!! This must be coming from a skin bleacher like Bey. Put the bleach down boo, it’s not good for you.

    [Reply]

  13. boom boom

    queen.
    don’t be hating on her

    [Reply]

  14. ashgino@gmail.com

    rihanna is the better model , and beyonce with short hair/bob cut is not a good look

    [Reply]

    aba Reply:

    @ashgino@gmail.com, these rihtards make me LOL

    [Reply]

  15. Pereezy YMCMB MMG

    The Queen Bey is the Queen of the queens

    [Reply]

  16. Will

    this looks good but by the time this hits the shelf it will look cheap like it always does!

    [Reply]

  17. lyrical_ty

    KING BEY!!!!!!!!!!!

    [Reply]

  18. jeff

    queen

    [Reply]

  19. Xavier

    Love Beyonce, but she’s the only one who looks good in this stuff lol. Some of these hoes be out here TRYING it!

    [Reply]

  20. deeJAY

    I can’t even lie, that a pretty dress.

    [Reply]

  21. Arno

    well done photoshop

    [Reply]

    JoshLoveRihanna Reply:

    @Arno, IKR!!!!!

    [Reply]

  22. R to the Diamonds star down to the C way

    Love the dress

    [Reply]

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