Rihanna Sets the World on Fire in ‘Diamonds’ Video

Rihanna

Rihanna is on fire. The pop starlet lit up the screen while shooting the apocalyptic video for her new single “Diamonds” over the weekend. She reunited with director Anthony Mandler (“Man Down”) on set in downtown L.A. for the dark visuals, which look like a scene straight out of a movie.

Wearing a sheer white dress, RiRi stood amidst a fiery blaze with destroyed cars as explosions went off around her in an alleyway. The fashionista traded in her short hair for a futuristic style shaved down the side and rocked a long black dress in another setup.

“Diamonds” is the first single off Rihanna’s seventh album in seven years, Unapologetic, due November 19. The song is currently No. 11 on the Billboard Hot 100.

Get a first look at the explosive shoot.

Rihanna

Rihanna

Rihanna

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23 Comments

  1. T

    She may be a horrible live singer and lack a lot of depth in her songs BUT I must say that this song is a step in the right direction and she usually serves us great with the visuals.

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    nk Reply:

    @T, Ya cause it was written by SIA :/

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  2. MusicJunkie

    Futuristic ? No Boo Boo Cassie Been Had That A Long Time Ago ! Buy can’t wait To See The Video That One Of The Only things she’s good at

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    mumi Reply:

    @MusicJunkie, Where does that creature called “Cassie” live exactly? I heard in the rain forests of Puerto Rico…

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    MusicJunkie Reply:

    @mumi, Lets Not Do That . Ckuz Even Tho I Love Sime Ri Ri Her & Cassie Is In The Same Bout ” Talent Wise ” Rihanna Is Ruhanna Becuase Of Her Team & That Incident That Happened In 09 & For Cassie To Be AcOne Hit Wounder She Is Very Much Still Talked About !

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    SdotB Reply:

    @MusicJunkie, only b/c she’s with P. Diddy…there’s no Cassie without Diddy…point blank period…zilch…nada…

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    MusicJunkie Reply:

    @SdotB, i’ll have to disagree

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    nk Reply:

    @SdotB, agree 100%

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    ashley carmicheal Reply:

    @MusicJunkie, Ri Her & Cassie Is In The Same Bout ” Talent Wise ” …incorrect

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    BEDSTUYFLY Reply:

    @MusicJunkie, LETS NOT GET CRAZY. RIHANNA ACTUALLY ENJOYS SINGING & PERFORMING. & ACTUALLY TAKES THE RISK OF NOT LIP SINGING, UNLIKE BRITNEY SPEARS & MANY OTHER WHITE GIRLS. WHY IS THERE SO MUCH HATE TOWARDS RIHANNA’S HUSTLE?
    AND CASSIE? YOU SHOULD NEVER COMPARE HER TO RIHANNA. CASSIE’S FINE WITH BEING A MODEL THAT OCCASIONALLY SINGS ON A HOOK. SHE NEVER THOUGHT SHE WOULD HAVE A LONG SINGING CAREER, IT WAS ALL RYAN LESLIE & ‘ME & U’ THAT MADE HER BELIEVE IT COULD ACTUALLY POP OFF.

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  3. zack

    What is a Cassie?

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  4. I Told You Karruche Would Never Be Rihanna

    The most beautiful woman in entertainment. and FYI, Cassie jacked that hairstyle from Rihanna ages ago. Rihanna has been setting trends since ’05. Why can’t you lost people accept that?

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    MusicJunkie Reply:

    @I Told You Karruche Would Never Be Rihanna, 05 ? bitch Please rihanna Ain’t Even Become RIHANNA until mid 09 . Don’t play yaself . She wasnt really nothing until good girl gone bad & after that incident with ike turner .

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    I Told You Karruche Would Never Be Rihanna Reply:

    @MusicJunkie, But why u mad tho? Chill, Halloween in not until the 31st.

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    MusicJunkie Reply:

    @I Told You Karruche Would Never Be Rihanna, o_o Whatt ? Ok with my metaphor

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  5. Jay

    Sweet! I love that song and I can’t wait for the video!!! I’m sure it’ll be amazing! :)

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  6. REALITY CHECK

    NIPPLES

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  7. Love.

    CANNOT WAIT FOR THE VIDEO! I love me some RiRi :) #RihannaNavy. Crazy how she never quits for a sec.. 7 albums in 7 years..

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  8. boom boom

    she’s about to score her 23rd top 10 this week.
    She will tide Whitney. And be top 3 with Withney, Mariah and Madonna…

    where are them other black girls at? they are struggling, look at Cici, that hoe does not sell, does not have recent hits, nothing.

    only two black females running the charts are Rih and King Bee.

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    QUEEN ADELE Reply:

    @boom boom, king beFLOPce ain’t running shit

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  9. Replenish

    I love that its always something different with her videos, I thought she would have done something “apocalyptic” with ‘Only Girl’ but this song is chill & I can’t wait to see what happens!

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  10. Ryioz

    the dress Looks Pretty good. Cute hairstyle also I heard that Chris Breezy brown was there too, Can’t wait to see the Music Video

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  11. KenEvolution

    This chick is wack. Don’t worry folks Beyonce will be back 2013 to show these no talent gimmicks how its done.

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