Video: Rita Ora – ‘Shine Ya Light’

Rita Ora

Rita Ora returns to Pristina, Kosovo, in the feel-good video for “Shine Ya Light,” the latest single off her Roc Nation debut ORA. The 21-year-old blonde bombshell speeds through the streets on the back of a motorcycle (with an Ora license plate) and gets a police escort. Wearing her signature beanie, she warmly greets her hometown fans and performs on top of the Newborn monument overlooking the city.

“I can’t explain to you what this means,” said the stylish Rita, who was overcome with emotion during her journey home. “This is the only place I wanted to shoot my video.”

Watch her triumphant homecoming.

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40 Comments

  1. Susan

    Omg!!!! I love this video!!! Video of the year contender.

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    @SLICKERTHANSLY Reply:

    @Susan, do not give her all that credit. she needs to come harder than that. this video wasnt all that. neither is the song.

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    Susan Reply:

    @@SLICKERTHANSLY, excuse you, its my freaking opinion. Point blank period. Its an awesome video, and video of the year contender. I love it, and her. Sorry, not sorry.

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    Ardiana Reply:

    @@SLICKERTHANSLY, Darling, she needs more credit for what she has done, she has put out 3 songs and look where she is now, singing is her dream, and has become her reality, haters can hate, but at the end of the day she is where she wants to be in life, and is making her fans proud, WOOPWOOP GO RITA ORA :*

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  2. E53

    WOOHOO! ORA!!

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  3. blah

    my baby!!

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  4. True blood

    Her career is about to explode. This video is pure swag. Bravo Rita, your about to be huge.

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  5. :o

    Amazing!

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  6. Meme

    Another horrid song. I have yet to hear I song that I love from here. Although “party” eventually grew on me. Love this video tho and she looked incredible as usual

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  7. Diego

    She been trying to get a us hit how long now she is wack

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  8. Gggrrriiisss

    Not hating at all cause I like her and the song but…. Very wrong decision from her record label to release this song. Rihanna just released Diamonds which says shine bright and this song is about shining your light, both songs won’t survived on the radio and the winner will obviously be the one with more fans and experience. Weird thing is that they share a record label.

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    SdotB Reply:

    @Gggrrriiisss, omg just b/c they both said the word “shine” means absolutely nothing…u sound ridiculous…first of all, this song came out months before “Diamonds”…and who cares if Rihanna’s song is more successful, as it should be b/c she’s a vet, but that doesn’t mean that this one won’t be successful either.

    Jay and the whole RocNation got this under control, they know EXACTLY what they’re doing…if they have to force this girl upon us to make the masses like her, they will! I personally like her, I think she has a great voice, great personality, very professional, dedicated to her work, very pretty, and many other good qualities…I am almost 100% sure she will be up there with Bey & Rihanna within the next few years…once her 2nd album drops i’m sure they will change her whole image and music style up, add some choreo to her vids & performances, and i’m sure she’ll have a slew of other endeavors under her belt. WATCH ‘N LEARN!!

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  9. Pereezy YMCMB MMG

    Yeah!!! She’s Floppin’ But This Video ain’t soo Bad. Anyway she should make a Video of the song love and war Ft J Cole ‘Best RocNation signee’.

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    Drew Reply:

    @Pereezy YMCMB MMG, Nigga, shut the hell up. ‘Love and War’ is wack as hell …. Cole didn’t even have a verse, just ad libs.

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  10. adelina

    a music beautiful

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  11. Keef

    Love Ora but reminds me of pound the alarm vid but different aesthetics.

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  12. Gentriti

    Lovve u Rita But Fuckk Illuminti

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  13. Roman Reloaded !

    She’s soo unoriginal. She stole Nicki Minaj’s theme from Pound The Alarm. Lol, I couldn’t even finish saying that with a straight face without realizing how dumb I sound smh sadly a certain artist haters don’t realize how retarded they be sounding but Imma save that later since this isn’t a Nicki post. The vids do got a similar concept but their 2 different songs with 2 different individual meanings. So I can’t complain. I like the song tho. :)

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  14. Brianna

    Damn this video is hot, growing into a small Rita stan

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  15. boom boom

    she will never come even close to Rih. Lol
    copy cat!

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  16. BreezyLover

    Rita we are so so proud of you!
    You are great!
    Fuck what haters say!

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  17. Jess

    Flawless video. Super talented singer *just saw her acoustic set on youtube* my sis is a big fan of her and Im gonna see her in Philly

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  18. Fearless

    Finally a song by here i can appreciate & enjoyed but thing about Rita is that her swag is too much like Rihanna that when i see i don’t see the difference between the two or i don’t see Rita! Before i become a fan, i need to know who she is first! Don’t get me wrong, i’m not saying she’s copying RiRi, if she ever want to ‘Shine Her Light’ to the brightest, she will have to change her swag to be her own artist simply because RiRi was here first & ppl have already said that’s she copy RiRi!

    #DopeRecord

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    SdotB Reply:

    @Fearless, OK so she has to become fake in order for people to like her, just like these other gimmicks…smh

    side note…this has Always been Rita’s style…if there’s anyone copying the other’s swag, it’s Rihanna…ppl just don’t know b/c Rihanna came out first of course..

    Rita is already shining her light and showing her difference by showing her better vocal ability and her personality is also completely different…

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  19. bibi93

    Hot Rita!!

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  20. music26

    i am sorry to say this but she is trying to be too much like rihanna

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  21. Hank

    I look at Rita and see a beautiful woman capable of singing well during her live performances.

    I look at Rihanna and see Rihanna.

    Stop comparing them. You only make yourselves look like insecure haters.

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    Jess Reply:

    @Hank, they are insecure haters. Thats why Rita fans just ignore them.

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  22. Mb92

    Wow I actually like this… that makes two Rita Songs i like. RIP, and Shine Ya Light…. keep it up love

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  23. SW

    YEYEYEYEYEYYEYEYEYE WHATIIDDDD RITAAAAA PROUD OF YOU
    YOU DIDNT FORGET WHERE YOU CAME FROM
    IM SURE YOU MADE THE DAY OF EVERY KOSOVAR IN PRISTINA

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  24. Joe

    Well done Rita. Amazing song and vid wowwwwwwwsw

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  25. Mr.Ora

    This Song & Video is PERFECT. IDK Why Sum Of U Ppl Still Say She’s “Copying” Rihanna. Rihanna Got Her Style From Where RITA ORA Is From So How In The Hell Is Rita Stealing A Style She Grew Up Having ?! STOP BEING A HATER FOR ONCE IN YALL LIVES !

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    Gresa Reply:

    rita ora we are soo proud of you;;
    Kosova loves you the entire Albania loves you’
    we’re so proud

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  26. Linda

    Rita Ora iLOVE YOU
    well done

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    Eljesa Reply:

    I Love You Rita Ora

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    Eljesa Reply:

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  27. elona

    Love Rita she amaizing sings i lovee you Rita

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  28. #teaminaj

    i like rita

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  29. Kelly

    I hate to say it but that song sounded like something RIRI would do… And what on earth is rita mixed with, looks like a little more then Kosovo …

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  30. lisha

    rita is one of the best artists out there because she is her self and not something her fans want her to be. And this song is amazing u canot compare her to rihanna because they both sing in diffrent stiles and u know when rita brings a song out people say they dont always like it but after a week or so they say the LOVE it so her songs grow on u but she is a true star and she shouldnt change one bit xxxx :) :D

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