Rihanna Announces ‘777’ Promotional Tour


Prior to releasing her seventh album Unapologetic on November 19, Rihanna will launch a whirlwind promotional tour around the globe.

The unprecedented “777 Tour” kicks off November 14. Some of her most loyal Rihanna Navy fan club members and a traveling international press corps of over 150 journalists representing 82 countries will fly with the pop superstar on a chartered Boeing 777 twinjet to 7 shows in 7 days in 7 countries.

Presented by HTC Corporation, the “777 Tour” will host intimate events in 7 cities including one in the U.K. co-sponsored by River Island.

Unapologetic will be available for pre-order at iTunes on November 6. The album will also be packaged in limited edition bundles, the Diamonds Box and the Diamonds Executive Platinum Box, containing never-before-seen photos, art, and custom accessories.

If that wasn’t enough, Rihanna will perform on “Saturday Night Live” on November 10 and the Victoria’s Secret Fashion Show on December 4.

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  1. p

    Cool :) but quick question… who has confirmed this? Because i keep seeing Universal Music CANADA on Twitter… but i never believe a word that they say because in the past they have put out false stories.


    #BEENTRILL Reply:

    It’s hard to believe, because Rihanna herself is not a hard worker! She plays to much and it has worn on her ability to perform live, perform on scedule and also commit to shows! She’s always falling sick, starting late and when she does show it’s all grinding and forced sex noises!
    Sorry to mention her, but if Beyonc


  2. Iller

    I’m not a big Rihanna fan BUT this new album looks like its going to be a hit


  3. Mai

    Looks! can say whatever he wants, but Popstar Rihanna is the coolest and best pop songs today! blessed girl!


  4. WhoCares

    o_O …

    Uhm. I’ma need for Rih Rih to sip a juicy juice, eat a couple animal crackers, and take a nap.


    Mashatom Reply:

    @WhoCares, LOL To hell with her! I need to eat that stuff I’m freakin hungry and tired.


  5. Miszi

    The idea is great, can’t wait to see how it works out. I hope the album will be good, I really enjoyed “Talk That Talk”.


  6. Jay

    Man, I wish I could go see Rihanna on tour! :)





  8. Hmmm

    Chick love to work. Guess you have to stay paid.


  9. Rihanna

    Who cares, Ciara’s new song/video for Sorry & Got Me Good is freaking amazzzzzzing.


  10. Brandy4ever

    Rihanna STAY winning. SO much love for this woman


  11. boom boom

    @Rihanna, bitch get out if this post! ain’t nobody here for that has been and them flops.



  12. Gimmickanna

    Gimmickanna always gotta be so damn extra all the time! Trying so hard. Oh well guess when you gotta compete with someone so talented as Beyonce you have to keep coming up with gimmicks!! The silver lining? Make that money for Blue!


  13. Gimmickanna



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