Video: Rihanna – ‘Diamonds’

Rihanna

Put your diamonds in the sky. Rihanna shines bright in her brand new video for “Diamonds.” The Bajan superstar looks gorgeous as she braves fire and water in the epic visuals, which were shot last month in downtown Los Angeles.

“Diamonds” is the first single off Rihanna’s seventh album Unapologetic. Due November 19, the project features collaborations with Chris Brown, Eminem, Future, David Guetta, and more.

Watch RiRi ignite the screen in the Anthony Mandler-directed clip.

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85 Comments

  1. Name Here

    Wow this video is amazing cant wait for the album

    [Reply]

    BEDSTUYFLY Reply:

    @Name Here, AMAZING, ARTISTIC & UNIQUE. THE MASS PUBLIC MIGHT NOT GET IT, BUT VIDEO’S LIKE THIS ARE NORMALLY NOMINATED AT THE VMA’S. I LOVE THE DIRECTION THEIR PUSHING HER IN.

    [Reply]

    CHJ Reply:

    @BEDSTUYFLY, ITS ABOUT TIME THO!!!

    [Reply]

    Say What? Reply:

    @Name Here, Rihanna featuring Chris Browns Talented Arm – Diamonds, The Video

    [Reply]

    Neickha Reply:

    @Say What?, haaa that’s not his arm…

    [Reply]

  2. xedos

    I knew mandler would fuck up the video.

    [Reply]

    Um Reply:

    @xedos, agreed x2. mandler & that same played out concept in every one of his vids…

    [Reply]

  3. Meme

    And she’s back, her best yet. Brilliant. Unapologetic lets go!!!

    [Reply]

    Meme Reply:

    @Meme, I made this comment before I actually watched the video, so I have to keep it a hundid (one hundred). While this video is deep, dark and beautiful….this shit was boring. I kept waiting for the video to pick up but it didn’t. Their are epic scenes but this video is lacking. The song and very hippy and hopeful so I wanted something more along the lines of we found love. I think Rihanna should stop shooting with Anthony, they growth together as peaked. I would have much rather Melinda on direction.

    [Reply]

    KaramelKisses Reply:

    @Meme, You know you and I hardly ever agree however I totally feel you on your POV regarding this video. I would think w/ the hook “shine bright like a diamond” there would have been less darkness in the video. I’m all for growth, songs should not sound the same nor should videos look the same however something is lacking … it’s very underwhelming. In my opinion, you can’t go from the stunning visuals & cinematic shots in WFL to this. The song itself is ok, she does a good job putting out singles that have the catchy chorus but truthfully I don’t hear this song on the radio (pop stations, hip hop stations or otherwise). So let me ask you, what do you think that’s about? I have my theory but I’d like to hear yours.

    [Reply]

    x Reply:

    @KaramelKisses, I thought the vid was mad dope but hey that’s my opinion I have to respect urs

    [Reply]

    Troy Reply:

    @KaramelKisses, the song is #4 on the Billboard Hot 100. Sure to take the #1 spot by next week with the songs’ visual premiering today.

    [Reply]

    Meme Reply:

    @KaramelKisses, I agree that I haven’t heard this on the radio as much as I thought I would (although it does get airplay). I think this is a step in a new direction for Rihanna and listeners so it def wasn’t an instant gravitation like most of her singles. The whole album from what I heard is like that, the songs aren’t instant hits. They are less obvious, more growers. Which I’m down with.

    [Reply]

    KaramelKisses Reply:

    @Meme, Let’s be honest, anytime ANY artist shows sign of growth not everyone gets it. I’m glad that she’s going a different route this time out. I’ve said in the past, I’m not a fan of Ri however she’s got some cute, catchy songs which is why I found it interesting that this song didn’t take off. Do you think the “rumors” of her getting back together w/ Chris has had any effect on the song’s success?

    [Reply]

    SdotB Reply:

    @Meme, Hmmmm….your “God” isn’t perfect after all…LMFAO

    [Reply]

    Tbozfan10 Reply:

    @Meme, how u wrote all that before you even watched the video?! Lol that’s kind of funny.

    [Reply]

  4. poe

    Its so beautiful. Fits the song too!

    [Reply]

    Pereezy YMCMB MMG Reply:

    @poe, Man! are u Blind Or something??
    Man! I Love Rih but she Stuck in The Same s**t, Same Old S**t Just a Different song

    [Reply]

  5. WatchMeDestroyoh

    Ummmmm no

    [Reply]

  6. johnnys504

    that was a little underwhelming for a Rihanna video…i thought i was going to be blown away like she always does. welp. i’m sure it’ll still go #1.

    [Reply]

    Meme Reply:

    @johnnys504, very underwhelming. This is the first time that I’ve watch a Rihanna’s debut video only once. I have no desire to watch that again.

    [Reply]

    Pereezy YMCMB MMG Reply:

    @Meme, Real Talk!!!

    [Reply]

  7. DanceAgain

    Chris Browns arm tho!?

    [Reply]

    GTFOH Reply:

    @DanceAgain, That wansnt his arm but that was it was supposed to symbolize. I caught that too.

    [Reply]

  8. @antonysheph

    I really wasn’t expecting this, but Rihanna has delivered yet again. UNAPOLOGETIC era is shaping up to be my favourite!

    [Reply]

    @ClothezMinded Reply:

    @@antonysheph, I disagree. This single hasn’t really became a commercial hit yet and this video is too lackluster to create anymore buzz for the song. Plus she waited too long to release the video. Why wait a week and a half before the album to release a new video? Smh she should be preping her second single by now. I expected waaaaaaaaaaaaaaaay better :-(

    [Reply]

  9. Nikki

    Deep and Dope..

    Very nice Ri Ri..

    [Reply]

  10. HAHRG

    I don’t get it. Was she running from Chris?

    [Reply]

  11. AAA

    Cool video

    [Reply]

  12. Daniella

    Just listening to this song makes me want to be in love…

    [Reply]

  13. iller

    Call Jay up and close a deal

    [Reply]

  14. boom boom

    visually stunning!

    [Reply]

  15. KEYSHIACOLESOUL

    Plz put Keyshia cole new video, TrustAndBelieve!!!

    [Reply]

  16. youwannaknow

    Im a little confused with the video.its all over the place

    [Reply]

    Mrunhateable Reply:

    @youwannaknow, you and me both

    [Reply]

  17. Elite Navii S**

    Matches the song with its effortless beauty, I somewhat get the concept but some parts are confusing lol, but honestly i expected more

    [Reply]

  18. Ldragon

    LOVE LOVE LOVE #RihannaNavyforLife #Diamonds Go Rhi Rhi xx

    [Reply]

  19. NickiSlaysMe_

    This is beautiful #Unapologetic ! #November19th !!

    [Reply]

  20. TeamBeyKimJay

    smfh how yall hate like damn she did good this video is sooo pretty this girl cant be stop love it and how Chris arm was in it omfg they just killing the game right

    [Reply]

  21. KingAB and C

    first time watching, loved it. Second time boring. The song is good tho. Rihanna fans ya´ll better give her views on youtube!!!!

    [Reply]

  22. Chanel

    I expected a lot more from this video; she could have done so much more..smh, running from horses, laying in water, random riots..I get it, but they didn’t even capture it in a flattering way…
    this album will be Rihanna’s flop for sure.

    [Reply]

  23. Ice

    Video was beautiful. I wasn’t expecting a cameo from Leona Lewis though, galloping through the field.

    [Reply]

    Meme Reply:

    @Ice, ______ I am dead. Lmfao. Dumb me trying to figure out where Leona was.

    [Reply]

    Jamie Reply:

    @Ice,

    LMAO…you are SO wrong for that!

    [Reply]

    rose Reply:

    @Ice, SMH

    [Reply]

  24. Jay

    One of the most beautiful videos and songs I’ve ever heard!!! I love it!!! Rihanna’s really put her heart and soul in this one. Everytime I hear it, I just get chills. It’s just one of those records you can play over and over again. And I never doubt that Rihanna will have an amazing video to accompany her music. I’ll definitely have this one on repeat! Buying the album fasho!!!!:)

    P.S. is it me or does that male hand and wrist remind me of my boy CB? HA! :)

    [Reply]

  25. Neysie

    This video is embracing the strength of love And what she has overcome. Rihanna was running from the light…..she stopped running and let go to embrace it.As many times as their hands pulled apart they always came back together.The burning of something as beautiful as a rose; yet the rose never crumbled, just as the man walking through the fire did not die. For her to float in the middle of the “ocean” is peaceful and serenity at its best.I dont really get the horses but im guessing that they represent endurance and protection from things other than love.

    [Reply]

    Elite Navii S** Reply:

    @Neysie, you really explained that well because i wa lost! the horses were the only symbolism i caught but seeing it from a symbolic perspective it makes a lot of sense… why with the things falling all around her though? lol

    [Reply]

    Tasha32 Reply:

    @Neysie, you explained that VERY well. @Elite, I think the part where things were falling all around her, cars crashing, fire burning appearing to be a riot was a symbol of the way the outside views her relationship w/CB or just in general. IDK, I could be wrong but that’s sort of what I got from that part. Nice visual though and she looked STUNNING~

    [Reply]

    Neysie Reply:

    @Tasha32, great input !

    [Reply]

    Arie Reply:

    @Neysie, That’s how I understood the video as well.

    [Reply]

    HeavyHeavy Reply:

    @Neysie, Great explanation. Puts everything in clarity.

    [Reply]

    @ClothezMinded Reply:

    @Neysie, WOW that was a great explaintion but it was still really random. If they would have made it more cohesive it would have been received better.

    [Reply]

  26. michelle

    i liked the video
    people only call it boring because she wasn’t humping random objects and this isn’t a “we found love part two”
    this video shows growth and maturity a lot of symbolism as well

    [Reply]

    Kyle Reply:

    @michelle, LOL I was thinking the same thing! This is the first video in awhile where she isn’t acting slutty and people say it’s boring. Our generation is so corrupt.

    [Reply]

  27. My name is oo

    Boring.

    [Reply]

  28. Lion

    I didnt like the vid…,, but I kno that c breezy’s arm … Dope lol

    [Reply]

  29. blessed

    @Neysie – the horse is a representation of Jesus I believe. i think she was running from the evil and ends with serenity in the ocean

    [Reply]

    Neickha Reply:

    @blessed, I think its for her grandmother. Don’t look too much into it.

    [Reply]

  30. love Live Life

    Rihanna is a fu*kin amazing artist this is one of her best videos ever. All her first singles will be remembered all classics. I swear if i ever hear anyone compare that fake ass Nicki Minaj to Rihanna ill report you as spam lmao.

    [Reply]

  31. REAL

    im sure there was a concept and maybe even a message….i dont get it..Great Visuals tho…but boring.

    [Reply]

  32. True Story

    Another classic record and video from the most talented female artist in the world. This video was flawless!!!!!!

    [Reply]

    maya Reply:

    @True Story, LMFAO!

    [Reply]

  33. REAL

    Keyshia Cole Vs Rihanna!!! Keyshia won the video debut …her video is awesome….her best video ever!!!!

    [Reply]

  34. Ursula

    This will definitely make this song go #1

    [Reply]

  35. K_I_K

    horrible. #theend

    [Reply]

  36. BEDSTUYFLY

    DOPE!!!!!!!!!!!!!!!!!!!!!

    [Reply]

  37. Kyle

    The video was artisitic and goes with the song well. She looks beautiful in the video! The song grows on me the more I hear it.

    [Reply]

  38. 2XCL

    LOVE IT!

    [Reply]

  39. jay$$

    Pretty video.

    [Reply]

  40. kkkkikko

    Beautiful : a bit boring but nice video even if i HATE HER so much

    [Reply]

  41. Connor

    Unbelievable.
    Its like a movie. You can’t look away.
    Within the first minute, I felt my eyes tearing up because of the story.
    She’s running from something?
    She’s letting go of her love?
    It’s so moving. And yet so confusing.
    I was expecting it to all be revealed at the end, but instead they left it all up to your imagination. Which I kinda like.
    Overall I give it a 9.9/10, yes almost perfect, we’ve never seen Rihanna like this before, so raw, vulnerable, and beautiful.
    I would have given this a 10/10 but they showed way too much of the horses.

    [Reply]

  42. Raj

    I haven’t felt even the slightest need to buy one of her albums since Rated R, but song is dope and video is dope.

    [Reply]

  43. Me

    what chu running frm rhi rhi

    [Reply]

  44. Sara

    Nice video..but don’t you think she’s just copying lana del reys sound just a little?

    [Reply]

  45. Jay-Me

    The song & video are both flat out boring & shallow.

    [Reply]

  46. maya

    Um, okay..

    I honestly don’t care for this video. I think its really cool that lately she’s been putting more creative effort into her videos and making it more of a story or performance but this didn’t do a thing for me.

    Rihanna is happy now, the love of her life is back with her so I expected something a little more happy and uplifting but I guess.

    [Reply]

    #RihannaNAVi Reply:

    @maya, You don’t care for this video yet you still clicked on this post… Makes sense

    [Reply]

  47. MusicJunkie

    So she put some amazing visuals in the vid & that was it . Blahhh she never disappoints with her videos but this was boring . Its really time for her to have a seat ‘ she need a break to grow as an artist .

    [Reply]

  48. TheREUP

    Pink Friday: Roman Reloaded THE REUP In Stores Nov. 19th !

    [Reply]

  49. GoodLucl

    Thanks to @ @Neysie for explaining this vid. Honestly I was lost. The visuals are great but this is poor execution. Every artist knows that you need to know, who your target market is…and this vid is not speaking clearly to the correct market. The Director is kind of selfish because the concept of the video is too deep for your normal average audience at home.Whereas with WFL the message was crystal clear. Great song though…Peace & Blessings

    [Reply]

  50. jj

    illuminati signs

    [Reply]

  51. Alicia Thornton

    love it riri

    [Reply]

  52. miss

    meh

    [Reply]

  53. Big pimpin

    Rihanna only became worthy to talk about because she got her a$$ beat. Besides from gettin rich off it, I wonder how she feels it took a beating to ignite her dead career? For people to notice her and like her all because of Chris brown’s actions. If Chris never put them paws on her, NO ONE would be checking for her. FACT! #Boohoonavy

    [Reply]

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