Rihanna Directs River Island Campaign Shoot

Rihanna for River Island

Rihanna pulled double duty, directing and starring in the spring/summer campaign for her own collection with clothing retailer River Island. The “Diamonds” singer went in front of the lens in L.A. on Monday, showcasing her fashions and posing alongside models including Jourdan Dunn.

“My bitches so Bvalgari… Just directed my first ad campaign for my new collection with River Island, Spring/Summer 2013!! And that’s a wrap at the end of a 2 day shoot w/ MARIO SORRENTI,” tweeted RiRi, who will headline T in the Park in Scotland next July.

Earlier this week, she was spotted in the first look from her River Island collection, a navy jumpsuit that she designed herself.

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11 Comments

  1. #BEENTRILL

    BOO. YO UK SHOW FLOPPED + NOBODY AIN’T CHECKIN FOR RIVER ISLAND AND THERE CHEAP MARKET WEAR.

    [Reply]

    dexlovesrih Reply:

    @#BEENTRILL, lol..k heart you bye! your thirst is too real..

    [Reply]

    Fresh Navi Reply:

    @#BEENTRILL, ohh the same uk where she headlines every festival

    and is the best selling female behind only the queen of pop modanna?

    Rihanan Scored 2 Simultaneous Double #! in the UK

    Whats My Name & LOUD
    WFL & TTT
    TTT & LOud were both triple platinum..
    when will bey? When will katy? When Will Gaga?

    opp !
    7 #1 singles in the uk… 4 #1 albums in the uk…. Loud TTT GGGB Unappologetic

    sold out the uk 02 arena 9th times most for any act beating micheal Jackson…

    Dear Dumb Bitch!
    Rihanna is THE QUEEN OF THE UK!

    [Reply]

    #BEENTRILL Reply:

    @Fresh Navi,

    HUNNY STYLE TO ROCK FLOPPED, IT GOT SHUT DOWN!!! YOUR LIST IS WEAK. #BYE

    [Reply]

  2. Diced

    Oh god I loved styled to Roc I need to watch the last episode in good quality…Thanks for reminding me.

    [Reply]

  3. Yo

    It’s T in the Park NOT Tea in the Park, lol

    [Reply]

    Fresh Navi Reply:

    @Yo, yeah its actually T in The Park

    [Reply]

  4. SLAYANNA

    Thats all you have? “Styled to Rock flopped”? lol Rihanna really does win cause the haters just waiiittt for something to disect!

    [Reply]

  5. mhmm

    rihanna wanna be cassie

    [Reply]

  6. JMr.ump Pousz

    the hater gonna make her get more money in the Bank

    [Reply]

  7. maartje

    the clothes are cheap market wear you can buy this stuff for next to nothing at any cheap stall and have been able to for decades. who would want to though? this flopped here.

    [Reply]

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