Rihanna Directs River Island Campaign Shoot

Rihanna pulled double duty, directing and starring in the spring/summer campaign for her own collection with clothing retailer River Island. The “Diamonds” singer went in front of the lens in L.A. on Monday, showcasing her fashions and posing alongside models including Jourdan Dunn.

“My bitches so Bvalgari… Just directed my first ad campaign for my new collection with River Island, Spring/Summer 2013!! And that’s a wrap at the end of a 2 day shoot w/ MARIO SORRENTI,” tweeted RiRi, who will headline T in the Park in Scotland next July.

Earlier this week, she was spotted in the first look from her River Island collection, a navy jumpsuit that she designed herself.