Nicki Minaj Brings Lifestyle Brand to Kmart

Nicki Minaj

Nicki Minaj is coming to a store near you. Following deals with Pepsi, M.A.C., and OPI, the hip-hop mogul has announced a partnership with Kmart to sell her multi-department lifestyle brand.

Nicki will launch apparel and accessories collections in conjunction with Kmart and the ShopYourWay.com social shopping platform. The “Starships” rapper will develop the lines, which will be available exclusively at select Kmart locations and on ShopYourWay.com beginning this year.

She will oversee the design and development of the brand so that it reflects her strong creative talent, expressive personality, and distinctive individual style.

“I am so excited to work with this iconic, mass retailer and to bring affordable fashion to my beautiful Barbz all across the U.S.,” said Nicki in a statement.

Shop Your Way is a free membership program and shopping community that offers rewards, personalized deals, product reviews, and contests. In addition to Nicki, Maroon 5 frontman Adam Levine has inked a similar deal.



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54 Comments

  1. Luxury

    Hmmm…. I don’t know how I feel about her apparel being in K-Mart. K-mart does need to be revamped (seeing as though a lot of them have closed down) her name may help revive Kmart. I feel like Target would’ve been a better store to work with. But hey, it could work..

    [Reply]

    ol993398 Reply:

    @Luxury, Welcome to kmart barbz the neon green tutu skirts are to your right.

    [Reply]

  2. Cali

    For all the ratchets in the ghetto

    [Reply]

    7angel7 Reply:

    @Cali, Beyonce started with a clothing line and where is it even Kanye dipped his hands in one recently among other black celebs.

    The only HIGHLY successful brand I know is Diddy….and Rachel Ray. Clothing is a damn hard business to succeed in.

    [Reply]

    Hollup Reply:

    @7angel7, da fawk r u talking about? Beyonce’s line is still doing well and has numerous adds in magazines. Not to mention Kimora Lee Simmons and other black artist who take the job seriously

    [Reply]

  3. Dont Worry

    Lmfaoooooooooooooooo Kmart?

    [Reply]

    jeu Reply:

    @Dont Worry, lmaooo my stomach hurts from laughing LOL

    [Reply]

    channelOrange Reply:

    @Dont Worry, Why wouldn’t she choose KMart? Her fan base is mostly children and smart mothers shop for their kids in stores like Target, Walmart, KMart, JCPenny,Marshalls, Khol’s etc. So she’s going to make bank off that one. Beyonce’s clothing are sold at Pretty Girls and Dr. Jays and ratchets buy clothes from there. Also the Kardashians clothing are sold at Kmart. Please know the business before you speak. I bet if it was at Macy’s or Bloomingdales or SOHO you wouldn’t be able to afford it. More power to Minaj tho.

    [Reply]

    Bougie Kid Reply:

    @Dont Worry, You clearly don’t understand marketing.

    [Reply]

  4. Realistically

    I’m just curious as to why she chose K-Mart over other mass retailers that are more reputable (e.g. Macy’s, Dillard’s, Target, etc.) Perhaps most of her fans are in the lower income bracket and she wants to make sure her line is affordable enough for them.

    [Reply]

    QUEEN MINAJ Reply:

    @Realistically, SHE HAS TO START SMALL
    STUPID
    IT WILL A DUMB MOVE IF SHE STARTS OFF WITH BIG RETAILERS.

    [Reply]

    jeu Reply:

    @QUEEN MINAJ, Please! She had no choice. Walmart and Target wouldn’t even sell her albums what makes you think they’ll sell her “clothing line” lol. Be real.

    [Reply]

    Hollup Reply:

    @jeu, they’d sell it bcuz bums like u who pretend not to be a fan bcuz it’s cool to be a hater will always go to look for what she’s up to and buy what she’s selling and then hide it to diss it. To conclude, bcuz u bums have no life they know it’s easy to sell it

    [Reply]

    Bougie Kid Reply:

    @jeu, Walmart & Target did sell her albums. . .

    [Reply]

    YS, Reply:

    @Realistically, DO YOU PEOPLE KNOW BUSINESS! I’M SURE NICKI PRESENTED HER VISION TO HIGHER END RETAILERS HOWEVER,I AM CERTAIN SHE WAS TURNED DOWN FOR VARIOUS REASONS! HER DESIGN BRAND ISN’T FOR HIGH END RETAILERS SUCH AS MACYS, ETC. NICKI HAS NO FASHION SENSE AT ALL! NICKI IS BRANDING BULLSHYT. HER LINE IS FOR KIDS THAT WILL WEAR PUFF SKIRTS AND NEON LEGGINGS AND CHICKEN BONES AROUND THEIR NECK.

    [Reply]

    Ya Fav 1ne Reply:

    @Realistically, actually i think this is good cause for those who dont know alot a celebs also use K Mart for their product such as Sofia Vergara and she’s got fashion sense

    she want her stuff to be affordable

    [Reply]

    MacBlast Reply:

    @Realistically, But Kmart is in some of the nicest areas in the country. I think Kmart is a good idea. I feel like theyre trying to revamp their business, so their inking these deals with stars to get their name out there. You are tripping girl. Kmart be having some cool deals too. Stop playing.

    [Reply]

    Ya Fav 1ne Reply:

    @MacBlast, thanx i thought i was the only one who was thinkin its a good move lol

    [Reply]

  5. Realistically

    Regardless, congrats on the business move. She really is going to take Jay-Z’s spot.

    [Reply]

    PUR3FXCKRY Reply:

    @Realistically, Not In K-Mart, Won’t… IJS

    [Reply]

    Oh Reply:

    @PUR3FXCKRY, Are you DUMB? Say for instance you’re a fashion designer, and you sign a contract with Macy’s or Nordstrom to sell your clothes and they don’t do well….. Do you NOT know how much revenue they would lose for STOCKING your clothes and especially a MASS APPAREAL store? Nicki is playing it smart by having her clotes sold in lower scaled departments, because ONCE Macy’s or Nordstrom see how impressive Nicki’s clothing line does they will most likely start selling there…and Nicki’s clothing line will most likey not only be sold at K-Mart. Target will pick it up. Wal-Mart,Sears, and other department stores..

    [Reply]

    A-Team Reply:

    @Realistically, Kill yourself. Jay-Z is almost a billionaire and Nicki isnt even in the 20 million range yet. Bye!!!!

    [Reply]

    Realistically Reply:

    @A-Team, In a world where the suicide tolls are rising and violence is taking our children, the term “kill yourself” really is played out.

    Anyway, ask yourself this. How long did it take Jay-Z to get to where he is now? … I’ll wait …

    Ok. Now ask yourself, how long is it taking Nicki Minaj to get there? This chick is increasing her stock a mile a minute and getting endorsements left and right. While I can’t stand her music or content, Onika is an incredible businesswoman. She’s just shy of being on Beyonce’s level, business-wise, and has only been in the game for less than half the time.

    Anyone with a brain can see that’s impressive.

    [Reply]

    Oh Reply:

    @A-Team, I’m sure Nicki has WAYYY over 20 Million by now.. She just made like 10 Million during Christmas week, and 12 million for American Idol, her first tour has grossed at least 30 million, her second about 20 million, her perfume is the #1 selling Perfume during holiday season and she has inked plenty of endorsements so her net worth is probably around 35-40 Million plus all the other money she gets for stuff

    [Reply]

    tamerra Reply:

    @Realistically, Nicki is making money but I’m sure she has an agreement based on sales from Kmart. Kmart is owned by Sears and Sears is on the verge of tanking since Target and the Walmart giant took over. Just because Nicki is making moves doesn’t always ring immediate dollar signs. Sears/Kmart is probably hoping Nicki’s name will help their sinking ship. These stores is selling Nicki’s name on cheaply produced clothes from China. It’s not Nicki’s choice where she decides to sell. Big name retailers turned her clothing brand down.

    [Reply]

    Realistically Reply:

    @tamerra, “Big name retailers turned her clothing brand down.” – Link?

    [Reply]

  6. AMOR

    Nobody shops at K-Mart!!!! Lmaooo!
    Now all the barbs gonna be rocking those hideous clothes.

    [Reply]

  7. Edubb

    K-mart?!… This is why I don’t like her. I truly understand that she’s getting “MONEY”, or is a ” BRAND”, but you really Tarnish your Brand when you deal with now defunct stores like K-mart. Sorry, but Walmart & target are the go to spots now… & young Females shop at shops like OLD NAVY & H&M, even project hoodrats don’t do K-mart. Nicki, words of ADVICE, all money is not GOOD MONEY… Think before you make these DEALS. Damn, lil Kim at least had Real diamonds in her watch line, & did commercials for Old navy & Apple… She didnt die on the Hip hop Cross 4 This?!

    [Reply]

    QUEEN MINAJ Reply:

    @Edubb, lmaooo and where is lil kim now?
    broke ass bitch
    not even invited to the bet awards #done

    [Reply]

    Hollup Reply:

    @QUEEN MINAJ, lmfao

    [Reply]

    Oh Reply:

    @Edubb, But did you NOT see her Contract.. Her and Adam Levine will BOTH have lines in K-MART for NOW! And Target, Wal-Mart, and JCPENNY or whatever else will carry them later on.

    [Reply]

  8. ...

    K-Mart? SEE….

    [Reply]

  9. TheCreat1veOne

    Not with all you people dissing K-Mart though… There’s actually a lot of big time celebs who have their brand being sold at K-Mart, such as Sofia Vergara and her homestyle collection. And more than likely half the people in these comments saying they don’t shop at K-Mart probably do anyways, and for some reason don’t want to admit it because they think they’d be viewed as cheap. K-Mart is a great store with very reasonable deals and prices, which are great for this time in the economy. Just because it isn’t the most popular store such as Wal-Mart or Target does not make it a bad store.

    I say congrats to Nicki Minaj for doing this and also thinking about having her items be on sale for a fair price, compared to higher ones at Target. Regardless of where she picked her line to be sold, she still has her own brand coming out! You have to give Nicki her props for that! I see nothing but great things happening for Nicki right now, and I’m very happy for her!

    [Reply]

    Edubb Reply:

    @TheCreat1veOne,

    I get what you are saying, but Outlets like “K-mart” cheapens your BRAND. Like shaq, he had a deal with reebok, but when the contract was up he partnered with walmart to produce the SHAQ sneakers, as well as stephon Marbury with the ” Starbury” shoe… Guess what, they are considered ” Bo-Bo’s “. Nicki have the power to work with at least H&M, or have her own Adidas apparel line like Missy’s RESPECT M.E, not just pose with some Jeremy Scott designs.

    [Reply]

    Oh Reply:

    @Edubb, I agree , people will throw DIRT on Nicki’s name for being that K-Mart is more of a lesser known, or less shopped at retail store,…Wal-Mart and Target or even JCPenny would HAVE sold Nicki’s line. I just think Nicki didn’t want to take that risk

    [Reply]

  10. paid

    she is smart

    [Reply]

    Edubb Reply:

    @paid,

    It’s not smart when all you see is the $. Nicki has tunnel vision when it comes to her BRAND, she’s a smart Girl, but she has to think outside the BARBZ . In the long run, it cheapens your BRAND. Hammer did the same thing… All that glitters ain’t gold.

    [Reply]

  11. LOLatHaters

    K-Mart is still around?

    [Reply]

  12. Ummmm

    Wasnt Kmart closing down?
    I guess we’ll be seeing alot of bright tacky prints and front laces at Kmart now!

    [Reply]

  13. A-Team

    Lmaooooooo now all you hoodrat stans can have something to jump around about. Some cheap cloth for you.

    [Reply]

    jjbb Reply:

    @A-Team, Cheap cloth! LOL! Thumbs up to Nicki for her moves, but she moving in ANY direction for MONEY! She calls her Kmart clothes a BRAND! Welcome to Kmart Barbz the neon leggings are to your left. LOL!

    [Reply]

    Oh Reply:

    @jjbb, I bet ur ratchet ass family be in there buying that shit tho…..

    [Reply]

  14. valerie

    ugh kmart. bleh

    [Reply]

  15. Katie

    Right where this cheap ho belongs… at K-Mart.

    [Reply]

  16. Fuck Peace

    @QUEEN MINAJ, Lil Kim is broke? Are you in her bank account? lol and Last time I checked the only Awards Nicki can win are BET awards bc the Grammy’s paid her in dust….That’s why they call her “Nominika” lmao

    [Reply]

  17. TMOE

    And the Kardashians are at Kohls and that isnt cheap?

    [Reply]

  18. Ya Fav 1ne

    Hey i think its Good

    there are celebs that use department starts like Kmart and Kohls, and etc. so people can be able afford a product by their fav celebs

    Hey even the sexy Sofia Vergara from Modern Family got a line at K Mart and yall know she can dress

    and she is one sexy latina

    [Reply]

  19. nickiSlaysme_

    I just don’t get the hate … Bitches money is money , it doesn’t matter ! She making her & you making yours which is nothing compared to her ! Y’all bitches still gone buy the shit so stfu ! Damn

    [Reply]

  20. Diego

    Lmao isn’t there only like 50 k Marts in while USA lol her ass gettin what she deserves she got the big head and Mariah probably made some calls to get her blacklisted

    [Reply]

  21. chelly

    im only commenting to throw shade! Lmaoo Kmart though!! Kmart! lmao she couldnt even get Macy’s! Lol… and thats because her perfume isnt even selling in there lol

    [Reply]

    Oh Reply:

    @chelly, What are you talking about.. I just bought her perfume at Macy’s for Christmas……

    [Reply]

  22. WOW!

    K-MART? LOOOOOOL she would be better off in Family Dollar or Dollar General….LOL

    [Reply]

  23. AllAmerykhanBoy

    Working mothers are going to love this. Why people keep saying she should’ve went to big name stores. Big name stores would only big up the stores themselves not Nicki Minaj. It would’ve been Nicki Minaj FOR H&M. KMart will get buyers because it’s Nicki Minaj. Not a money making store getting more money off celebs. I’ve never heard any celeb linking up with H&M ever. Besides actual fashion designers. and H&M only go by seasons …

    [Reply]

  24. Bizunes Prounld Foboze Changed 2013

    she could had a better store other then kmart store, yall will see how that go for her

    [Reply]

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