Video: Dawn Richard – ‘‘86’

Dawn Richard

The day has finally come for Dawn Richard. After surviving two groups, departing Bad Boy, and releasing her acclaimed EPs Armor On and Whiteout, the former Dirty Money member forges ahead with her solo career with the release of her long-awaited debut Goldenheart.

With the album in stores and on iTunes now, Dawn celebrates the release with the short film for “’86,” directed by Eugene Lee Yang. In the powerful visuals, the leader of the Hearts pays homage to her past including Danity Kane, her childhood, and native New Orleans.

“We’re using all the things in my past that people may view as negative as a catalyst to be inspiring—to fight for something,” she explained.

Head to the front lines with Dawn as she ushers in the Goldenheart era.



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34 Comments

  1. You Wanna Bey Me

    Meh……

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  2. yomomma

    love it

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  3. Asa

    I like it, hopefully my copy of the album ships and arrives from amazon quickly.

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  4. DRB

    Great song and the concept is fine, but it looks like one of those History Channel reenactments. I realize she doesn’t have much of a budget and has to be sensible so it’s whatever.

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  5. _ADAMantium_

    I know people are going to hate and criticize (their opinions can be voiced) but heart music is an acquired taste. She’s doing something different. Giving the heart behind the music. Using concepts and metaphors, and daring you to challenge yourself socially and visually. Though hard to imagine, there are those who simply don’t understand and/or don’t care. That is fine. I just hope that it stays about the music, and that neither side throws shade to the other. The heart movement is a positive one, so if someone doesn’t agree with Dawn’s work or has something negative to say, just let them, and keep it moving. In closing, this video was inspiring and intricate.

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    dwrdox Reply:

    @_ADAMantium_, you couldn’t have said this any better! goldenhearts unite. =]

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  6. Merril Owns

    The song and video feel like two completely different things.Not feeling it at all.

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  7. Truth

    This girl really needs that Major label push i want Dawn to win so bad but her album isnt even in the top 20 on Itunes i think this will commercially not do well independently. This video was just ok to me honestly i know if Dawn had a bigger budget she would live up to her talent and she could really sell records. Lets hope a Major picks her up and gives her the deal she really deserves.

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    Dro Reply:

    @Truth, She can be more successful (financially) with an independent deal. As long as she’s doing it for the art she should stay indie. Gather a strong core fan base then go major. Once you have those guranteed fans/backers who will support and buy you can do what you want and the label will support you. Most people might not “get” it but as long as you have fans funding your career and can keep your major label happy the sky is the limit.

    I like Dawn as an indie artist tho.

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    Hov Reply:

    @Truth, oooooo you right it’s not top 20 it’s #1 bong. Lets go Dawn!

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  8. FTAB

    The imagery is great! She is really telling the story of Goldenheart. She did an o’mage to Danity Kane as well. And the album is amazing Wow!!

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  9. Fresh Navi

    The Video was beautful her story telling is flawless…

    some people wont like it simply because it requires someone who isnt simplistic

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  10. ImJustSaying87

    I absolutely ADORE this song, but I feel like the video messed it up a little. Like, it’s not that deep. I respect her wanting to show that she has artistry but sometimes she just tries too hard. Everything doesn’t have to have a double meaning. And where’d she get the impression that she’s some sort of industry outcast??? Dawn you have a beautiful once and are really talented, but stop trying so hard to be this “deep” artist. It doesn’t feel authentic.

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    Hov Reply:

    @ImJustSaying87, welp seems the world disagrees she’s already #1 on ITunes and loving into top 20 on on overall in less than 24 hours! Oop!

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    YouWillDeal Reply:

    @Hov, Of course she’s #1 on itunes R&B, no one else dropped this week. She still wont do much numbers.

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    JO Reply:

    @YouWillDeal, It doesn’t matter if anyone has dropped this week…just to be recognized like that as independant artist is huge. And she’s #20 on all around charts…by the end of today there’s no place for her to go but UP!

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    dwrdox Reply:

    @JO, amen to that.

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  11. WonderLand19

    YESSSSSSSSSS ! Loved it! Great storytelling!!

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  12. Amor

    She tries too hard to be “different”.

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    JustCoastWitHa Reply:

    @Amor, how tho ? she’s just being herself

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  13. Zave

    Return of A Queen the next single? That was a castle at the end

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    MJL Reply:

    @Zave, that’s exactly what I was thinking earlier. It looks like a good setup and I hope it is!!!

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  14. Ciarafanunltd

    WOW! The album is brilliant!!
    Terrible fashions in the video though, looks like pocahontas!!

    [Reply]

  15. Video: Dawn Richard -- 86 (Official Premiere)

    [...] Source: Rap-Up [...]

  16. JustCoastWitHa

    This was everything

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  17. SupaCi

    Not sure what y’all watched but that was amazing! And really fits with the theme. She doesn’t need a bigger budget, that was perfect.

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  18. @iJustOrigiNate

    Power Ranger?? Maybe??

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  19. HeavyHeavy

    Really love this video it was simple and very emotive. This is a lot better than majority of the videos out now: Clubs, strippers, booty popping. Great visual to a great album and hopefully a really good era. Dawn please stay independent and indie. Get that fan base, a major label will just make her go commercial and she will lose all her creativity and artistry.

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  20. Sylvie

    Dawn got soooo much potential.. like the song but dont know how i feel about the video.. a bit… LOVE HER

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  21. Nookie

    I wouldn’t explain myself to these simple minded folks ..

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  22. FAIL

    Return of a Queen better be up next to bat!

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  23. Prouy of Uk 2013

    nice

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  24. DanceAgain

    Looks like some cheap ghetto mortal combat remake but the song is very nice.

    [Reply]

  25. Dawn Richards Starts A ‘RIOT’ In New Video (Photos) | Nafrini Selection

    [...] video picks up where “’86″ left off and marks the second chapter in her visual choreography film (The third chapter will be [...]

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