Big Sean Launches Fashion and Lifestyle Company Aura Gold

Big Sean is known for his G.O.O.D. taste, and now he is sharing it with the world. The Detroit MC has officially announced the launch of Aura Gold, a fashion and lifestyle company.

“Launching my own label is a dream come true for me. Even though I have a lot to learn about fashion and the industry, I do know what I like and the small details that make something stand out to me,” said the 24-year-old. “I look forward to evolving the line with more colors, fabrications, and offerings to show the other dimensions of my style progression over time.”

The line boasts sleek patterns and sharp-tailored details with matte black trims and subtle accents of gold. Signature pieces include the Motor City denim jacket and the Detroit drop crotch tailored sweatpant. The line will range from $30 for tees to upwards of $135 for outerwear.

The rapper-turned-creative director will introduce Aura Gold’s fashion label Finally Famous and the line’s first fall offering, The Black Collection, at ProjectMVMNT in Las Vegas this week.

He is also gearing up for the spring release of his sophomore album Hall of Fame. “It’s almost done, finally. We took our time with it, perfected it, got great songs on there,” he told Rap-Up TV. “I can’t wait for people to hear it. It’s gonna be surprising. Something new, something fresh, heartfelt, meaningful, fun—all different types of feelings on this album.”