Rihanna Inks MAC Cosmetics Deal

Rihanna

Not only can you dress like Rihanna, now you can wear her makeup too. After designing a clothing line for British retailer River Island, the 25-year-old singer has landed an unprecedented deal with MAC for her own line of cosmetics.

MAC and the pop princess have teamed up for a series of color cosmetics called RiRi [Hearts] MAC that will launch later this year.

“When you think of makeup, the brand that pops into your mind—for something legit—is MAC,” Rihanna told WWD. “Whatever color you want, it’s like ‘Let’s go to MAC.’ I’ve been using MAC on tour for such a long time it was a natural fit for me. I have always loved makeup, and I always said that if I do it, I want to do it with a credible brand.”

The first release will be RiRi Woo, a lipstick inspired by her favorite MAC red, Ruby Woo. The product will debut at Rihanna’s “Diamonds” tour shows on May 4 and 5 at Brooklyn’s Barclays Center, where MAC will open a pop-up shop on the first night to unveil the line.

Although MAC has partnered with pop stars in the past including Lady Gaga, Nicki Minaj, and Azealia Banks, this is the first time the brand has worked with a celebrity beyond a one-off product.

“We always say that MAC likes to go on a date but doesn’t really want to go into a relationship,” said John Demsey, group president of the Estée Lauder Cos. Inc., MAC’s parent company. “This relationship with Rihanna is a long-term one that involves the development of four distinct color initiatives.”

The four collections will roll out throughout the year. As creative partner, Rihanna’s name will appear on the packaging and her signature will be stamped on the lipsticks, as well as the upcoming fall and holiday collections.

“This is a true, organic collaboration based on mutual admiration and respect. These four collections are like four tracks on a Rihanna compilation. Each one has its own vibe, look, special makeup packaging and flavor. This is really the convergence of pop culture, fast fashion, and iconic style and makeup,” said Demsey. “She’s a star. The world follows her look—how she wears her hair, her nails, her clothing, how she styles herself.”

A campaign for the fall and holiday collections has already been shot with fashion photographers Mert Alas and Marcus Piggott, while industry experts estimate that the line could pull in $15 million at retail globally.

“I never thought I’d be able to create makeup with such a big brand so quickly at such a young age,” said Rihanna. “It’s kind of sick to even say aloud when I think about it.”

RiRi [Hearts] M.A.C



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26 Comments

  1. valerie

    Nicki done been there… done that…

    [Reply]

    who gonna check me boo Reply:

    @valerie, no nicki didnt get the deal rihanna was given… chile cheese

    [Reply]

    lola Reply:

    @valerie, you didn’t read the article

    [Reply]

    Love Reply:

    @valerie, rihanna exceeded past nicki’s accomplishment with mac.. read again

    [Reply]

    BEDSTUYFLY Reply:

    @valerie,
    NICKI? WHAT? NICKI HAS NOTHING TO DO WITH RIHANNA. WOW YOU MUST REALLY BE PRESSED HUH?
    LAST I CHECKED RIHANNA MADE $53 MILLION BTWN 2011-2012, ALONE!. THERE IS CLEARLY NO COMEPETITION.

    [Reply]

    shay Reply:

    @BEDSTUYFLY, Nicki was the face of a Viva whatever, Rihanna is collabrating with em over four collections on a long term basis.

    [Reply]

  2. lc

    I am definitely getting sick of Rihanna.

    Seriously music industry, don’t you have anyone else to sing your songs? I’m tired of hearing the same nasal voice on the radio for the last 7 years.

    And she is certainly a great role model for women, isn’t she?

    [Reply]

    People Need To Get A Life Reply:

    @lc, So in other words, because Rihanna is slaying, breaking records, being sucessful and loved by the general public, you’re mad? clearly there are other singers, clearly rihanna is doing something right if she’s the only one you’ve been hearing for 7 years. You sound like a undercover fan. And if you’re a WOMAN you shouldn’t need a role model, be independent and make your own path.

    [Reply]

    nemo Reply:

    @People Need To Get A Life, #CLAPBACK TO THE MAX!!! PREEEEEEEACH

    [Reply]

    #RihannaNAVi Reply:

    @lc, YOU MAD?

    [Reply]

    COCKINESS Reply:

    @#RihannaNAVi, i think by your previous comment you are clearly the one thats mad. you claim you sick of rihanna yet you where the second person to click and comment on this post.
    Really how pathetic are you?

    [Reply]

    BEDSTUYFLY Reply:

    @lc, PRESSED BITCHES

    [Reply]

  3. Lauren Walker

    I can’t wait. I’m a true fan. Jealousy is something. The next person to make it big, will have ppl say the same stuff. I’m happy for her.

    [Reply]

  4. Mb92

    @valerie, and your point is? Rihanna’s career > Nicki’s … However I do believe rihanna should just stick to purfume. It seems like everything she tries to do outside of music is a fail other than the success of Rebel Fleur.

    [Reply]

    People Need To Get A Life Reply:

    @Mb92, what else has she done outside of music besides her perfume?
    her bank account disagrees.

    [Reply]

    khal Reply:

    @Mb92, You’ve obviously being living under a rock. Her clothing line with River Island did not fail, it was extremely successful, she designed and contributed to her spring/summer collection an is currently designing er fall/winter collection. soooo really you should #sitthefuckdown

    [Reply]

  5. kat

    Ri- work on some deeper reds with a little more brown..little less orange. Go girl

    [Reply]

  6. reallypls

    Haters, will always be ready to hate. Yet still RiRi will get that money.

    [Reply]

  7. Gail

    Atleast Rihanna is not afraid to try something. Her back account doesn’t indicate she is a failure. What about yours? She is a great role model, she is being true to herself while all the jealous people make negative comments while she is making money and dreams come true!

    [Reply]

  8. AndyLo

    Look! Anything Rihanna do her fans support her. You saying its going to be a fail is just ridiculous! Your life is a fail and you’re just mad. This line will be great and many of ppl will be buying it, oh I bet you will be one of the ppl buying it as well.

    [Reply]

  9. legitbtchz

    U all btches are sool fckn stupd

    [Reply]

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  14. Patty

    Keep hatin cuz she “still got more money”!!!!

    [Reply]

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