Behind the Scenes of Beyoncé’s Pepsi ‘Mirrors’ Commercial

Beyoncé

Can’t get enough of Beyoncé’s Pepsi “Mirrors” commercial? Well, you’re in luck. Pepsi serves up some behind-the-scenes footage from the global campaign. Witness all the details that went into making the 60-second spot—from the wardrobe to the choreography. Plus, you can hear more of B’s new song “Grown Woman.”

“It was an exciting artistic collaboration building this Pepsi campaign around my new song, ‘Grown Woman,’” said B. “It felt so emotional when I was trying on all the costumes from my past. I was surrounded by so much of my history, especially on the 10th anniversary of ‘Crazy in Love.’”

Her stylist Ty Hunter reminisced on some of her iconic looks, from the “Crazy in Love” jean shorts and red pumps to the gold dress from the “Run the World (Girls)” video.

Choreographer Frank Gatson Jr. set out to revolutionize the dance world with the new routine. “The movement that we tried to create was a little bit of fun, a little bit of country, a little bit of inner city urban,” he explained.

B summed up the commercial’s concept. “It’s being proud of who you were, but living in the now and living in the moment,” she said. “I’m very proud of how far I’ve gone and who I am now and who I’m surrounded by. This is really a beautiful concept and it makes me proud.”

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35 Comments

  1. deelee

    its a new song but NOT a single. that has been confirmed. i love the song though!

    [Reply]

    SdotB Reply:

    @deelee, it is her new single…which is being released in full on iTunes on Monday, april 8th…that has been confirmed!!

    [Reply]

    Jay-Me Reply:

    @deelee, I’m guessing it’s maybe gonna be a future single but not the lead single since Billboard are reporting that her people have said it isn’t the lead single. Either way the world gets to hear it on Monday.

    [Reply]

    CatchTheShade Reply:

    @Jay-Me, I think it’s is the lead single but Billboards wasn’t suppose to be telling us all of that and Bey and dem got in they a$$ for it and had them edit it out. Everybody knows how picky B is about how she wants information and music to be released I think she wanted to announce it herself. It makes zero sense for her to focus her whole global campaign around a song that isn’t going to be the first single. The commercial will be played like crazy and the song is catchy if she tops it off with crazy choreograph and an amazing video she could have another single ladies on her hand. I really hope she plays her cards right with this time and I hope we actually do get something Monday.

    [Reply]

  2. @ Shawnimpulse on twitter

    My baby!!!! I’m so proud if who she has become her Michael and usher have truly taught me so much. Praying X factor 2013 works for me this year. Follow me on twitter @shawnimpulse #BeIconic

    [Reply]

  3. cloak

    I WANNA HEAR THE WHOLE SONG!!!!

    [Reply]

  4. Keri Hilson

    My third album will be coming out this year too!!! Make sure ya’ll check it out! Imma replace this woman

    [Reply]

    J Smith Reply:

    @Keri Hilson, i have a feeling this is the real Keri , boo boo let it go

    [Reply]

    PRINCE OF POP Reply:

    @J Smith, lol

    [Reply]

    TIFFANY Reply:

    @J Smith, LMFAOOOO

    [Reply]

    TIFFANY Reply:

    @J Smith, Yall are crazy in the comment section lol

    [Reply]

    PRINCE OF POP Reply:

    @Keri Hilson, sit u thought ppl would be like … why would she be o there…” well we know why lol smh

    [Reply]

    Sharp Tongue Reply:

    @Keri Hilson, Well If it isn’t your local Walmart cart employee. Keri keep sitting in your rocking chair hunty and get cho life.

    [Reply]

  5. Bijan

    who cares?
    A behind the scenes for a commercial? I expect if for a music video…

    [Reply]

  6. Grace

    10 years since “Crazy In Love!” That’s insane. I’m starting to feel old lol. Love Bey, love the ad, LOVEEEEE what I’ve heard of “Grown Woman.” Can’t wait until Monday & this summer is gonna be jumpin’!

    [Reply]

  7. mrsexndacity

    I love beyonce, she may be boring off the stage but she is the f***ing best entertainer of her time hands down. Check out my blog its my user name with .com behind it. Thanks in advance

    [Reply]

  8. Eve of destruction

    YASSS!!!!!! SLAY!!!

    [Reply]

  9. Derya

    Queen B!

    [Reply]

  10. Beyonce Recreates Iconic Music Video Looks For Pepsi Commercial – MTV.com | Nation News

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  11. Jay-Me

    This song sounds like fire.Can’t wait to hear it all.

    [Reply]

  12. aba

    this is amazing!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

    [Reply]

  13. Matater

    this is not a single.. the new single has a feature; hmmmmmmmmm I wonder who it may be with..

    [Reply]

  14. Prettyboyflyod

    Hov, her husband.

    [Reply]

  15. Beyonce Goes Behind The Scenes Of Her “Mirrors” Pepsi Commercial: Watch | Music News, Reviews, and Gossip on Idolator.com

    [...] Rap-Up] var chartbeat_author = "slansky";var chartbeat_category = [...]

  16. Beyonce Faces Past Selves in ‘Grown Woman’ Ad – RollingStone.com « Red Zin A&E

    [...] Woman’ in Career-Reflecting Pepsi Ad SPIN Latinos Post -San Diego Entertainer Magazine -Rap-Up.com all 192 news [...]

  17. georgia23

    “and I’m moving… Dooooown like that, down like that. and I’m making… Alllll these racks, all these racks.” No lie, the song is so catchy. I’ve been singing the pieces I could hear since I first saw the commercial.

    [Reply]

  18. pikachugfe

    beyonce, the women in pink, with the tank top, and the one with a green skirt are the hottest. The one with a metal hand sort a makes her hand looks like medusa’s hand

    [Reply]

  19. Jay

    Get it B!!!! The choreography is amazing in this commercial!!! I freaking love what I’m hearing of the new song!!!! Man, I’m ready to dance with this one. I just know Beyonce is gonna be getting down in the music video. I think the commercial is genius. I love how they take us back in time with B. She actually looks the same age. I can’t believe it’s been 10 years since Crazy In Love. WOW I CAN NOT WAIT for the song to drop on itunes!!!!!! I know the video is gonna be crazy!!!! Beyonce is bringing it once again. I want that song on my ipod like NOW!!!! I can’t even explain how ready I am for Beyonce this year!!!!! Agghh!!!! :)

    [Reply]

  20. Meme

    Ok I have speak up since no one else is. All these high profile appearance and major magazine covers and no single. This is the problem with her team, they go promo over kill and ppl get tired of beyonce. Everything seem backwards this time, why wasn’t a single dropped before the Super Bowl?

    Look at JT for example. He is on promo over kill as well but h didn’t keep us waiting. When the announcement was made of a new album coming the single was dropped the next week an the album a month later. When beyonce did that stupid teaser I was expecting a single to follow not a damn commercial. All o this is cool but we need music.

    [Reply]

    KaramelKisses Reply:

    @Meme, i get what you’re saying, it’s almost like no one in her camp (herself included) stopped to think about the numerous times a single could have been dropped in the first four months of the year & hit due to all the hype surrounding her (the inauguration, the super bowl, the hbo doc, covers for major mags, etc). now i thought, ok no new material january – march but w/ her tour being called the mrs. carter show & her anniversary to jay on 4/4, we would have definitely got new music but instead we get a pepsi commercial. i do know that in recent mag interviews as well as a special shot a couple of years ago for her album 4, she stated that she’s at a point where’s she’s not concerned about numbers or just putting out music just for the sake of doing so but instead when she’s ready. myself, like you & so many other are ready for some new music from her but also i can understand because she has more than just a career to contend with. she has a husband & small child that are her first priority.

    [Reply]

  21. Ursula

    What I don’t get is why she can’t seem to get better artistic direction. It’s like she’s keeps stalling and all her songs and dance moves sound and look the same. Time for a shake up.

    [Reply]

    channelPink Reply:

    @Ursula, She gave bow down and everyone had a heart attack.

    [Reply]

  22. KeyshiaCole

    Y’all Im selling fishplates outside of the Piggly Wiggly this weekend if anybody want one. Please support my tour also. Im just a hood rat out here trying to make it.

    [Reply]

    Jay-Me Reply:

    @KeyshiaCole, Lmfao

    [Reply]

  23. Rihanna

    #PhuckYoFav this bxtch will NEVER be me .. she tried and now she can sit. I am ALWAYS #1 and will CONTINUE to be #1 even though i aint never won 17 grammy’s who tf cares , i’m still more of a legend then B will EVER BE ! .. #RockstartShxt #WhereMyMuthaFxckinNavyAt #FinallyGotMyNumberOneAlbum7AlbumsLater #PiscesShxt

    [Reply]

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