Beyoncé
4.4.2013

Behind the Scenes of Beyoncé’s Pepsi ‘Mirrors’ Commercial

Can’t get enough of Beyoncé’s Pepsi “Mirrors” commercial? Well, you’re in luck. Pepsi serves up some behind-the-scenes footage from the global campaign. Witness all the details that went into making the 60-second spot—from the wardrobe to the choreography. Plus, you can hear more of B’s new song “Grown Woman.”

“It was an exciting artistic collaboration building this Pepsi campaign around my new song, ‘Grown Woman,'” said B. “It felt so emotional when I was trying on all the costumes from my past. I was surrounded by so much of my history, especially on the 10th anniversary of ‘Crazy in Love.'”

Her stylist Ty Hunter reminisced on some of her iconic looks, from the “Crazy in Love” jean shorts and red pumps to the gold dress from the “Run the World (Girls)” video.

Choreographer Frank Gatson Jr. set out to revolutionize the dance world with the new routine. “The movement that we tried to create was a little bit of fun, a little bit of country, a little bit of inner city urban,” he explained.

B summed up the commercial’s concept. “It’s being proud of who you were, but living in the now and living in the moment,” she said. “I’m very proud of how far I’ve gone and who I am now and who I’m surrounded by. This is really a beautiful concept and it makes me proud.”