Meek Mill, Slim Thug Blast Reebok After Dropping Rick Ross

Rick Ross and Meek Mill

Women’s rights group UltraViolet claimed a “huge victory” after Reebok dropped Rick Ross for his pro-rape lyrics. But the decision didn’t sit well with some in the hip-hop community including Ross’ peers.

The sneaker company, which also has deals with Swizz Beatz, Alicia Keys, and Tyga, severed ties with the Miami rapper after facing pressure from the public.

In response, Rozay’s protégé Meek Mill put Reebok on blast. “Reeboks right next 2 FILA when it come 2 sneaks that shit corny… I was only was feeling swizz & tyga projects… #boom,” tweeted the Maybach Music MC, who has a deal with Puma.

But he wasn’t the only one voicing his opinion. Slim Thug fired off a series of tweets in support of Ross.

“[Reebok] ain’t care about all the dope he was rapping bout selling when they signed him but now they tripping after all that promo,” said the Houston rapper. “All I’m saying is its a rap song and he didn’t say he bout to rape a bitch so he shouldn’t have lost a deal over it.”

He continued, “Before we know it rappers are not going to be able to curse no mo on their albums cause somebody whose not a rap fan was offended fuck that.”

Earl Sweatshirt was appalled by the decision. “this rick ross shit is ridiculous this ni**a has been a prominent cocaine / mass murder rap bro since i was like 10 wtf fuck reebok,” said the Odd Future member. “ni**as need to get off his head. if you like how his music sounds than listen to it. if you dont then dont listen to it and shut the fuck up.”

Which side are you on? Weigh in below.



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45 Comments

  1. Donny

    He didn’t have to say rape. It was clearly a reference. Shoulda came up wit a better apology other than #BOSS. These rappers needa humble themselves

    [Reply]

  2. Michelle M.

    Oh, now that Rick Ross gets dropped, reebok ain’t shit but you got a deal with puma. Please.
    Only these nobodies are upset. Trying to justify his rape lyrics by saying that people rap about murder. That doesn’t make what he said better. It’s still wrong.
    Accept it and move on. You’re all disgusting. Promoting rape. all of MMG are flops.

    [Reply]

  3. ummm

    The decison to let Ross go was a bit a extreme. However, Reebok has their consumers to protect and angy customers protesting in infront of your building is not good for business. If it was publicity Ross wanted from his deplorable lyrics then he got what he asked for.

    [Reply]

  4. Zack

    Who the fuck would rape something cause Rick Ross says so? People always need something to nag about, make problems out of nothing…

    [Reply]

  5. CiCi

    I feel as though if Rick Ross lost his endorsement over lyrics then Lil Wayne should have lost several his endorsements due to his super controversial lyrics.

    [Reply]

  6. Zack

    People always need something to nag about. I mean, who’s gonna r*pe someone because Rick Ross says so? Right, nobody.

    [Reply]

    GTFOH Reply:

    @Zack, I do think this was a bit extreme. however, you’d be very surprised how influential lyrics are. Lets take “MOLLY” for instance. These rappers talking about it in damn near every song is the reason why these lil young knuckle heads are out here doing it now. And ‘syrup” aka “dirty sprite.”

    [Reply]

    Zack Reply:

    @GTFOH, but thats a lot of songs, this is one. That wont make a difference, i think.

    [Reply]

    GTFOH Reply:

    @Zack, Exactly. A lot of songs that need to chill with that.

    [Reply]

    Lexx_Janay Reply:

    @GTFOH, i love your example about mollies but these rappers aren’t responsible for raising kids, their parents are!

    [Reply]

  7. Common Sense

    I doubt anyone feels like that a Rick Ross lyric will lead to everyone marching to the nearest club to drug and rape the first person they see. Their main argument is that unlike murder and drug dealing that has already been successfully demonised by the majority, rape is still being justified in many cases. After the uproar that was created during Steubenville rape case when the media was sympathising with the defendants rather than chastising them, it was DUMB of Rick Ross to put a lyric like that in a song. Protestors just want to show that rape cannot be condoned under any circumstances, not even on songs.

    [Reply]

  8. Sebastian

    It was the right decision. These pussies have no respect for women. Fuck anybody who supports this BS.

    [Reply]

  9. flawda

    Eminem has rapped about the same things Ross has rapped about but no one says anything. I wonder why?

    If we’re gonna chastise Ross, then chastise Hollywood actors and directors who simulate rape scenes in their movies. It’s no different than what Ross is doing, it’s art. No one believes Ross is gonna rape a woman like no one believes he is this drug kingpin.

    [Reply]

  10. kiss of life

    What’s done is DONE! Glorifying rape isn’t cute. Rick Ross is damn near forty years old and still rapping about bullshit. Who cares what ugly ass Meek Mills thinks! Good job, Reebok!

    [Reply]

  11. Thetrurhurts!

    Uh meek looks so ugly with that hair cut! I miss the braids… It actually made him look sexy… I guess money isn’t everything because I like the mix tape meek way more

    [Reply]

  12. Thetrurhurts!

    Lmao @ at world who suppost these retards, all of them… Get a real job, trash taking is for girls and flames, ohh wait meek is a flannel right? Lol

    [Reply]

  13. Meek Mill, Slim Thug and Earl Sweatshirt all call out Reebok for their decision to drop Rick Ross from the brand.

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  14. Realistically

    Consumers hold the power.

    The whole point of Reebok offering an endorsement deal to Rick Ross is to increase their sales. So if Ross is causing them to lose sales, they’re going to let him go – which is what they did. It’s not rocket science. It’s business practice.

    The main point here is not necessarily the “rape lyric”, but the fact that it incited womens’ rights groups to use their buying power to “punish him” financially. If they never did that, Reebok would not have cared – just like they didn’t care about him rapping about drugs or murder.

    It’s all about the consumers. The sooner we realize that there are more of us and less of them, and WE HOLD THE POWER, the better.

    [Reply]

  15. Unlcle

    Come on now. It’s not like Ross has to go through the trouble of roofing someone’s drink. He is a millionaire you know.

    [Reply]

  16. Realistically

    I mean, at the end of the day, all the rappers “defending” Ross sound ten types of ignorant – esp. since they claim to be “all about the money.”

    If a majority of their fans stop buying their music and attending their concerts because they don’t want to hear about “money, hoes, and clothes” anymore, their label would probably drop them if they refused to change the content of their songs.

    Consumers hold the power.

    [Reply]

    az Reply:

    @Realistically, thank you so much. I guess people don’t know anything about businesses, consumers and PR.

    [Reply]

  17. RapLovhn

    GOD FORGIVES…. REBOOK DON’T

    [Reply]

    Coco Reply:

    @RapLovhn, love that.

    [Reply]

    Bradley Reply:

    @RapLovhn, LOL

    [Reply]

    GTFOH Reply:

    @RapLovhn, CTFU

    [Reply]

  18. Flysolobk

    I don’t blame reebok I blame the no job having whores who protest in front of the stores and got petitions over a song they probably never even heard

    [Reply]

  19. kim

    Woow now Reebok corny, it wasnt corny when Ross had a solid contract though. Damn no one takes accountability for their art even if its insensitive to others.

    Reebok is gonna have to come up with very clever marketing strategy so that the company wont go down, cause I can totally see Meek Mill, Ross, or some sensitive rapper telling their fans to boycott Reebok.

    I think Reebok should slap anyone defending Rick Ross lyric and bashing Reebok to hurt their brand with a
    cease and desist order.

    This is not a loss for Ross, but bashing Reebok not a smart business move. Meek mill should check his emotions.

    Hope Nike giving this coon the side eye too. Who wants to work withunprofessional.

    [Reply]

  20. shakedown

    Shut a fuck up dis haters, wat were d rapin about b4 u start buyin their album? Dis is street music and dis is hip hop. Fuck reebok, close ur ear if u don’t want to listen to hip hop, do u tink hip hop is a christian music, is wats goin on in street. Y aren’t u hater talk wen d rap about killin and shotin? After ross promoted their shoes d drop him. Fuck u haters and reebok.

    [Reply]

  21. shakedown

    Shut a f**k up dis haters, wat were d rapin about b4 u start buyin their album? Dis is street music and dis is hip hop. F**k reebok, close ur ear if u don’t want to listen to hip hop, do u tink hip hop is a christian music, is wats goin on in street. Y aren’t u hater talk wen d rap about killin and shotin? After ross promoted their shoes d drop him. F**k u haters and reebok.

    [Reply]

    Cranberry Reply:

    @shakedown, go to school, please.

    [Reply]

  22. Cranberry

    What part of drugging someone’s drink without their knowledge being wrong don’t these simpletons understand?

    [Reply]

  23. Ya Fav 1ne

    EVEN MY NINJA EARL SWEATSHIRT HAD A SAY IN IT

    GOLF WANG!!!!!!

    [Reply]

  24. shakedown

    @cranberry u are b*tch as** p*ssy. Tell ur mama dat.

    [Reply]

    Cranberry Reply:

    @shakedown, I’ll be a bitch ass pussy, with a high school diploma. :D

    [Reply]

  25. Kim

    Noooooooooooooo Make me shut up. You can’t some of these sensitive haters are gonna have a stroke being mad at Reebok and protesters. Get over it I’m sure Ross will get some other opportunity out of this.

    [Reply]

  26. Kim

    Rap up should not approve disrespectful comments on this site.

    [Reply]

  27. Kim

    If I said in a lyric the snippers should shoot at shakedown or your favorite rapper in a song I recorded but I would be crucified.

    Let a rock star or country star make a racial slur or offensive comment about rap music then y’all coattail trolls would not be defending music you would boycott against it.

    [Reply]

    Cranberry Reply:

    @Kim, you better READ with that last paragraph.

    [Reply]

  28. Kim

    POINT BLANK PERIOD THE LYRIC WAS IN POOR TASTE IT JUST SO HAPPENS THAT ROSS WAS MADE AN EXAMPLE OF.

    Again Ross will get other opportunities to make $$$ in his career, damn. You know his female industry friends will stick up for him too.

    REEBOK HAS TO COME UP WITH A STRATEGY TO PROTECT THEIR BRAND CAUSE I CAN ALREADY SMELL A BOYCOTT.

    I HOPE THEY CAN FIND ANOTHER SPOKESPERSON FOR THE BRAND AS AN EFFORT TO METOPHORICALLY SAY FUCK YOU

    MEEK UNPROFESSIONAL MILL AND ANYONE ELSE WHO NOW WANTS TO BASH THE BRAND OR PROTESTERS!!!

    [Reply]

  29. shakedown

    @cranberry, u are f**kin funnin, only deploma lol, tell ur mama n ur f**kin ass papa to train u more in school cos u are a f**kin b*tch n p**sy. Diploma lol come let me lecture u f**kin ass more lol

    [Reply]

    Cranberry Reply:

    @shakedown, you spelled diploma wrong. You spelled everything wrong, actually. :D

    [Reply]

  30. Lexx_Janay

    I understand where Reebok is coming from, they have a brand to protect! Besides its not like their shoes are heat so they need to keep as many customers as they can.

    As for ross, yes the lyric was extreme and yes other rappers say outragous stuff but ross just so happen to get caught.

    [Reply]

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  32. I WANT IT ALL

    WTF this fucked up. Every stoopid fucking bitch maad about this they need shut there stoopid bitch mouth closed. Like seriously? Rap is al time about drugs, guns, hoes and shit like that. but because rapper never used rape its bad? I mean if you shoot somebody you KILL em but when you a girl its bad and shit it doenst kill her (unless she kills herself). Fuck pussy ass Reebok

    [Reply]

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