Behind the Scenes of Beyoncé’s H&M Summer Commercial

Beyoncé

Can’t get enough of Beyoncé’s super-sexy H&M commercial? H&M serves up a behind-the-scenes look at the making of the summer collection campaign, directed by Jonas Åkerlund.

Queen B takes over the beach in Nassau, Bahamas, modeling a black bikini and bodycon dress as she dances in the sand to her new song “Standing on the Sun.” While she made it look easy, she didn’t get to rehearse until she was on set.

“Now I have to learn choreography in five minutes,” said the singer.

H&M creative director Donald Schneider and choreographer Frank Gatson Jr. also provide commentary.

Watch B brave the elements below.

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28 Comments

  1. @AveOneTheRocks

    Perfect.

    [Reply]

  2. bobby

    So much love for king b. Living legend and soooo young we haven’t even seen the best of it

    [Reply]

  3. iller

    Before I get all the hate mail I just wanna say I’m a big Beyoncé fan.. I’m not feeling that new song, maybe it’ll grow on me

    [Reply]

    J Smith Reply:

    @iller, and as you know i gotta come for you ….. sit down! Thats all i got in me I NEED A FREAK’N NEW SINGLE TO REJUVENATE ME !

    [Reply]

    iller Reply:

    @J Smith, Lol

    [Reply]

    OVODRAKE Reply:

    @iller, it not even her new song. she havent picked a single yet . relax

    [Reply]

  4. @pixelteen

    beyonce is a genuine talent and i cannot wait hear what her new album will sound like, the promotion she has done for it has been like no other and deserves all her success. she is always keeping it true

    [Reply]

  5. J Smith

    MY CHICK BAD

    [Reply]

    Sushi Reply:

    @J Smith, My Chick Good!

    [Reply]

  6. 2bad2bme

    i love her with black hair…looks so fresh and new…please keep ur hair black when u come to the states again give a new start!

    [Reply]

    MEETXR Reply:

    @2bad2bme, Just wait until you see the album cover. OMG!!

    [Reply]

    Bout Dat life Reply:

    @MEETXR, wait what u seen it!?!?!

    [Reply]

    shwnlin Reply:

    @Bout Dat life, truee

    [Reply]

  7. Choctaw89

    Beyonce is truly a Queen and she is the epitome of a true Icon and future Legend!!! Can’t nobody sang/perform the way she does on that stage!!!

    [Reply]

  8. •◘Z○MG◘•

    YASSSS SLAYYYYY!!!!!

    [Reply]

  9. BEYHIVE2013

    Can’t nobody do what she does! She is the QUEEN/KING…who else shows up and learns that in 5 minutes and SLAYS?

    [Reply]

    shwnlin Reply:

    @BEYHIVE2013, the and only beyonce

    [Reply]

  10. King

    just give us the first single already…all she has done this year is promote her existence

    [Reply]

  11. MEETXR

    I can’t wait for May 7th, she’s releasing TWO LEAD SINGLES!!!! And the album follows on June 25!!!! Exciting times for the BeyHive!! She made us wait but she’s gonna deliver hard and epic!!!!!

    [Reply]

    Reggie Reply:

    @MEETXR, how do you know?! you have me excited beyond words!

    [Reply]

    MEETXR Reply:

    @Reggie, I don’t want to give too much away but she’s gonna tease us with the single cover arts this weekend. Two brand brew singles are gonna be released next Tuesday. GROWN WOMAN is one of them and the second one is CRAZYYYYY!!!!! Then a video for both follows the next week. But on two different days. STANDING ON THE SUN is on the album but no official news if it’s gonna be a single yet. Get READY!!!

    [Reply]

    channelPink Reply:

    @MEETXR, I just knew she was going to do it like I Am..

    [Reply]

    Jay-Me Reply:

    @MEETXR, Name your source!

    [Reply]

    Vohnjhnsn Reply:

    @MEETXR, please name your sources is this true ???? I need to know I’m to excited !! Please be true

    [Reply]

  12. Kristiopher

    King bey ain’t playin!!!! Keepin hoes talkin an haven’t even released a single yet but the the girls concert sellin out in just minutes! Damn that’s power

    [Reply]

  13. Ronie

    Damn!

    [Reply]

  14. King B

    my chick bad lookin like bad of money! leave her alone bye now

    [Reply]

  15. Buzz Bites (4/30/13): TLC Will Reunite For Mixtape Festival In July! | Mega Superb™

    [...] + Need some extra motivation to go to the gym? Watch Beyoncé‘s behind-the-scenes video from her H&M summer collection ad, where she struts her amazing stuff in sexy swimwear and effortlessly nails some last-minute choreography. (Rap-Up) [...]

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