Lil Wayne Dropped by Mountain Dew Over Emmett Till Lyric

Lil Wayne

Rick Ross is not the only hip-hop superstar losing out on endorsement deals. Mountain Dew has canned Lil Wayne after his crude reference to civil rights martyr Emmett Till.

“Beat that pu**y up like Emmitt Till,” raps the New Orleans MC on the original remix to Future’s single “Karate Chop.”

The offensive lyric was later removed and Wayne sent a letter to Till’s family offering his empathy. But it wasn’t enough.

“I was not impressed,” said Airickca Gordon-Taylor, a cousin of Till’s. “I think that he’s kind of been pressured or he’s been admonished to make a statement to the family because of the ongoing negative publicity and attention and the pressure we’ve put onto his endorsement with Mountain Dew.”

Mountain Dew’s parent PepsiCo took action and dropped the 30-year-old rapper. In a statement issued Friday, the company said that Wayne’s “offensive reference to a revered civil rights icon does not reflect the values of our brand.”

Mountain Dew also came under fire this week after a commercial directed by Odd Future’s Tyler, the Creator was deemed racist and pulled from the Internet.

Wayne has appeared in Mountain Dew commercials and the soft drink maker is also a sponsor of his upcoming “America’s Most Wanted Music Festival,” set to kick off this summer.

Last month, Rick Ross was dropped by Reebok after he rapped about raping a woman on Rocko’s song “U.O.E.N.O.”

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71 Comments

  1. fresca

    looooooooooooooooooooooooooooooooooooool Yes!

    [Reply]

    Ladd Reply:

    @fresca, future I blame you. Uoneo and karate chop smh

    [Reply]

    yeaaah Reply:

    @Ladd, hahahahahaha

    [Reply]

    k Reply:

    @fresca,yees people like you who is at the bottom loves to see people failed,f-cking crab in a bucket.

    [Reply]

    fresca Reply:

    @k, Lil Wayne is a coon and poison to the black community you are SHEEP

    [Reply]

    iller Reply:

    @k, NO, Can’t you see that this man has many offensive lyrics and its about time rappers thought about what they say in their lyrics

    [Reply]

    k Reply:

    @iller, i wasn’t saying what he said was right..alot of people glad he got drop and it,s not because of that emmett-till line,they just using it as a pass for there own benefit.

    [Reply]

    iller Reply:

    @k, But if we let people like this guy win, history will look back on us like how can you let his happen

    [Reply]

  2. OVODRAKE

    LOl good he’s a coon

    [Reply]

    iluvnicki Reply:

    @OVODRAKE, you’re a drake fan and made a racial slur at Wayne. I hope you know if it wasn’t for him your big ugly,stinking,disgusting,thick eyebrow caveman looking fave would still be in a wheelchair right.

    [Reply]

    Wole Reply:

    @iluvnicki, it shows how ignorant you are. 1) dont be mad cuz he got dropped he deserves worse if you know about emmitt till 2) most of us prefer the drake that was not famous 3) lil wayne isn’t that good looking at all

    [Reply]

    iluvnicki Reply:

    @Wole, I don’t give a damn about him getting dropped. I just don’t like the c word h just used directed at anybody.
    Ps-I love drake and was just kidding about all that shit just always wanted to say that.

    [Reply]

  3. Veggitate

    I hope major media stops supporting all these rappers. They aren’t appropriate for the general public. Leave commercials for people like Beyonce who has a great public image.

    [Reply]

    k Reply:

    @Veggitate, you brainwash piece of cr-p.

    [Reply]

    Veggitate Reply:

    @k, How am I Brainwashed? Lil Wayne doesn’t have good public image and most rappers don’t.Just listen to most mainstream rappers music! The things they tend to support and say aren’t appropriate for the general public. Would you feel comfortable having the general public who isn’t into the urban culture exposed to these characters? Lil Wayne is better off endorsing a more adult product like a type of alcohol or even a clothing line.

    [Reply]

    iller Reply:

    @Veggitate, Tell em

    [Reply]

  4. youuMADtho?

    uhhhh, do y’all think Lil Wayne really needed this Mt. Dew deal? lol move the f*ck on. Mt. Dew was doing sh*t for him no ways.

    [Reply]

    Good Stuff Reply:

    @youuMADtho?, Yhey were actually sponsoring his tour, so this is indeed a massive lost .

    [Reply]

    jy Reply:

    @youuMADtho?, if they werent doing shit for him he would have never kept the endorsement in the first place. you just sound hurt

    [Reply]

  5. Noel

    They put him on Baja Blast!

    [Reply]

    Blue Ivy Reply:

    @Noel, Hahaha! Good one!

    [Reply]

  6. THEDON

    Shame!!!!!!!

    [Reply]

  7. nelson

    rotflmaooooooooooooooooo haaahhahahhahaha baaaaaaaaaaaaawhhhhhhhhhaaa yes start holding these clowns accountable

    [Reply]

  8. Speechless

    good now i dont have to see that stupid ad on youtube

    [Reply]

  9. Bitches In Paris

    These rappers need to learn from Rick Ross lmao if he gets dropped from endorsement deals for saying outrageous things they asses will too . I figured Lil Wayne dumb ass would be next .

    [Reply]

  10. #RihannaNAVi

    serves his right

    [Reply]

  11. MSD

    i know this is not about what he said about emmett till .. because it happend before rozay’s uoeno line which only till’s family didn’t like & it won’t be the last

    [Reply]

  12. wonderland19

    Good. Those lyrics were disgusting. Where have all the smart rappers gone?

    [Reply]

  13. Karma

    LMAO thats what he gets, looks like karmas working alright. Bye lil wayne. Tyler the creator might be next

    [Reply]

  14. The Truth

    YESSSSSSSSSSSSSSSSSSSS!!!! hit these coons where it hurts! in the pockets!!! maybe rappers will start having a sense of social responsibility!! snatch all these deals and endorsements!!

    [Reply]

  15. Sebastian

    Good. Fuck this bitch. If he was a smart, he would’ve known better than to disrespect and make a punch line about a tragedy.

    [Reply]

  16. Hov

    how fucking stupid, mountain dew is shit anyway tho, so fuck it, lol at all these haters

    [Reply]

    Monty Reply:

    @Hov, We can tell you aren’t too bright. Fuck you hoe.

    [Reply]

  17. Tamar

    He’s stupid lol

    [Reply]

    A Bad Bitch Reply:

    @Tamar, He’s a stupid hoe

    [Reply]

  18. iller

    mainstream media needs to stop supporting these rappers and find rappers with meaning to their lyrics and not talk about PU$$Y, MONEY, WEED.. expand your subject matter

    [Reply]

  19. Triniti

    I can’t believe all the comments feigning outrage. Half of you fools probably don’t even know who Emmett Till was because if you did, you’d know why Wayne was wrong for that lyric. Basic asses.

    [Reply]

  20. Brass_knucklez

    About damn time. But is this really what it took for them to finally start dropping rappers???
    I mean they rap about killing, drugs, and all types of deplorable shit all the time so I’m just wondering what is it now that finally made these major companies decide not to support them anymore.

    [Reply]

  21. Pereezy YMCMB.MMG

    Ooooh! U was wrong tho Weezy! Cum bac 2 daddy, u can suc this big pole all night and feel better!!!!

    [Reply]

    Pereezy YMCMB.MMG Reply:

    @Pereezy YMCMB.MMG, Why Tha F**k you’re Copyin’ my Name???

    get a life and leave my as* alone

    [Reply]

  22. Pereezy YMCMB MMG

    Wayne doesn’t Need it, anyway. F**k Them

    [Reply]

    Woaah Reply:

    @Pereezy YMCMB MMG, Shutup and stop d*ckriding him.. you idiot

    [Reply]

    Pereezy YMCMB.MMG Reply:

    @Woaah, You Mad, Cuz your fav ain’t relevant

    [Reply]

    Bitches In Paris Reply:

    @Pereezy YMCMB MMG typical dick riding ass YMCMB fans .

    [Reply]

  23. Ross

    I think it is clear that “family” brands need to stop using rappers for endorsement. It would save a lot of time, money, and trouble!

    [Reply]

  24. Ice

    Wayne isn’t the first person to mention Emmitt Teal in a song. In Kanye’s “Through The Wire” he said his mama was scared to go the hospital because her son might look like Emmitt Teal. Isn’t that just as offensive? I just don’t get why its a big deal. Honestly, if it weren’t for those two mentions, I wouldn’t even know who Emmitt Teal is.

    [Reply]

    kelly Reply:

    @Ice, well thats a shame, read your history ice

    [Reply]

    Quest Reply:

    @Ice, Perhaps you’d know who he is if you could spell his name right. For your sake, I hope you’re not black. If you are, you’re a disgrace.

    [Reply]

    Ice Reply:

    @Quest, No, Im not black.

    [Reply]

    jy Reply:

    @Ice, kanye’s context of using emitt till was not intended sarcastically. it was literal.

    [Reply]

    Soaring Reply:

    @Ice, And you still don’t know who he is. Who is Emmitt Teal? His name is spelled Emmett Till, and if you can’t see anything wrong with saying beating a woman’s ***** up in the same manner as a victim of a heinous racially fueled hate crime that ended in murder, that’s really sad. Have some respect.

    [Reply]

    Pereezy YMCMB MMG Reply:

    @Soaring, F**k it, Cuz I’m Still gon’ beat that P**y up like Emmet Till.

    [Reply]

    Ice Reply:

    @Soaring, Now that I’ve read the story of Emmett Till (and saw the horrific open casket photo), I see that it is inappropriate. I can’t help I wasn’t taught that in history class.

    [Reply]

  25. Anonymous

    These rappers need to take responsibility for the bullshit they put in their songs.

    [Reply]

  26. coolness

    Good. About time these rappers quite with their embarrassing lyrics.

    [Reply]

  27. kelly

    Not a good year for rappers this year with endorsements.

    [Reply]

  28. Diego

    Good hit these ignorant street negros in their pockets smart move mountain dew

    [Reply]

  29. deelee

    RESPECT

    [Reply]

  30. Soaring

    What is it with the mindset of today? Why do these rappers think it’s cute to say ignorant sh*t? Smh. Just disrespectful. I’ll take Nas over these clowns any day.

    [Reply]

  31. weezyfan

    why did they in the first place get him the deal when Wayne used emmit till in a 2007 song too and now when he does it for the second time they drop him??

    [Reply]

  32. Thor

    @Veggitate, yes i agree! Maybe even codoms and vibrators seeing as they are the only thing that stays on his mind 24/7

    [Reply]

  33. Thor!

    @Veggitate, yes i agree! Maybe even codoms and vibrators seeing as they are the only thing that stays on his mind 24/7.

    [Reply]

  34. Bobs

    And all that pussy pounding does?

    [Reply]

  35. Meg

    So if his family didn’t request an apology and cause an uproar, they wouldn’t of dropped him? And like someone said, this came out before the Rick Ross song.

    [Reply]

  36. d h

    lil wayne always raps about pussy I guess he is indeed the monster pussy

    [Reply]

  37. getmybuzzup Future 'Karate Chop' (Remix) Pt. 2 Ft. RiFF RaFF & Lil Wayne (Audio)

    [...] Lil Wayne Dropped by Mountain Dew Over Emmett Till Lyric [...]

  38. Pereezy YMCMB.MMG

    Don’t worry baby, Mountain Dew have let away a good person.. They’ll regret soon. Love you.. kisses.

    [Reply]

  39. themunches

    Why do people always want to drag side issues in here. He wasn’t forced to do anything. He worships money and so his money was threatened and he caved. That is the extent of his integrity.

    Like someone was going to lock him up. I love apologies that begin with explanations, “What had happened was…”.

    [Reply]

  40. D

    Although, Lil’Wanye does or says a lot of ignorant things I’m not mad at him because of his song.

    I understand about ET’s family’s point. But, all Emmett Till did was whistle at some Becky! Now it was wrong, that he got brutally beaten for it! But, that situation is no Martin Luther King jr. story. There is really nothing redeeming about it. So, why get mad when someone references it.

    I’m sorry maybe I’m being insensitive. :/

    [Reply]

  41. My Info

    @D it was important because the horror of emmet tills disfigured face helped show the nation the horrors of southern racsism, which had often been thought to be nothing more than “peaceful” segregation outside the south. Tills mother had the courage to show her sons open casket, bringing media attention to an issue rather covered in such a way. Tills murder, which happened in 1955, was one of the early driving forces of the civil rights movement. MLK, by the way, in part became famous for not only his involvement in the Montgomery bus boycotts but for his sermons about tills death as well.

    [Reply]

  42. My Info

    @D hopefully that helps you understand what till means to the civil right movement, and why wayne was out of line for that dumb lyric.

    [Reply]

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