The-Dream’s ‘IV Play’ Debuts at No. 16

The-Dream

The-Dream is heating up the bedroom with his baby-making jams on IV Play, but the album failed to ignite on the charts. The project debuts at No. 16 on the Billboard 200 this week.

Despite superstar features from Beyoncé and Jay-Z, the fifth album from the platinum hitmaker sold only 22,000 copies in its opening week, according to Nielsen SoundScan.

The numbers are significantly less than the first-week sales of his previous albums including 2010’s Love King (58,000), 2009’s Love vs. Money (151,000), and his 2007 debut LoveHate (59,000).

Meanwhile, Daft Punk tops the chart for a second consecutive week with Random Access Memories, which sold 93,000 copies. Justin Timberlake’s The 20/20 Experience remains in the top 10 at No. 9 (31,000).

British girl group Little Mix enters at No. 4 (50,000) with their debut DNA, which features appearances from Missy Elliott and TLC’s T-Boz.

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45 Comments

  1. Dante

    he didn’t have much promo. No appearances. Videos? What were the singles?
    and When was the album release date announced… I don’t think many people knew the album came out… I didn’t

    [Reply]

    Truth Reply:

    @Dante, 4 Play video just came out couple weeks ago its on Vevo but your right he didnt promote it much.

    [Reply]

    XO till we overdose... Reply:

    @Dante, Please stop blaming it on the lack of promotion. Many of the top albums in 2013 have had little to no promotion and still jump to the top of the charts. You need to entertain the possibility that maybe other’s didn’t think the music was that great. I know that I didn’t like the album one bit. If you thought the album was good, that’s your opinion and I respect that. But you need to understand that many people (in this case most people) won’t enjoy the same music you do.

    [Reply]

    Ursula Reply:

    @XO till we overdose…, Blah Blah Blah.

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  2. ♪►Muzzac◄♪

    HE IS ANNOYING AND I DON’T LIKE HIS GIRLY VOICE!!! He needs to stop making music and go make another Single Ladies for Beyonce! He’s a good writer, but when it comes to making his own music he is HORRIBLE!

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  3. Chris

    Sorry but the album was absolutely horrible. Only 3 listenable songs on it. Songwriters need to stay behind the scenes if they cannot sing, no hate.

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  4. Realistically

    I don’t respect him as an artist. As a songwriter, he slays, but as a singer – I’ll pass.

    [Reply]

    kate Reply:

    @Realistically, but he wrote songs for ; rihanna, beyonce, kelly rowland, ciara …

    [Reply]

    ttdsf Reply:

    @kate, read comments before commenting on them

    [Reply]

    najajz Reply:

    @Realistically, yea he plays with music, just making it for his enjoyment but he cranks out major hits for other artist: Umbrella, Baby, Single Ladies, Ride, Leavin, Countdown, no church in the wild

    [Reply]

  5. coleminersmusic

    wow thats a certified flop. His promotion sucked for it tho and his voice isnt really strong enough to carry a solid R&B album. Now will he please just stay as a producer/songwriter.

    [Reply]

  6. LEW

    WOW smh, I actually love the album. I can listen to it all the way through. No skips @ all. i guess you gotta be a tru R&B fan to really appreciate his music because this album was waaay better than his previous “Love King” album. To me he (Dream) may not think so but the whole album (IVPlay) really sounds like a continuance of the Love versus collection. On that note again i love the album. He just really needs to promote his stuff. Like yal said some people didnt even know he had singles or a new album out. and I know kelly had to cancel some of her tour date but The Dream should of kept it going. He has enough album to tour by himself. Cuz I know I was salty that canceled the one here. I was really looking forward to seeing them smh. Had to return my tickets and everything.

    [Reply]

    Croqque Reply:

    @LEW, agreed, his music is for true heads. Such a good album. Lames stay lame.

    [Reply]

    wq Reply:

    @Croqque, fucking snob

    [Reply]

    Croqque Reply:

    @wq, I’m iz

    [Reply]

  7. nick

    Give it up

    [Reply]

  8. ttdsf

    damn, not even rap up could make this sound good.

    this is what happens when you have yes men as fans and as such do not receive any constructive criticism. they pretend they support you then bail out at the end of the cliff.

    dream need better fans

    [Reply]

  9. Trillafood

    F*ck sales, the album is amazing!

    [Reply]

  10. BEDSTUYFLY

    LOL!

    [Reply]

  11. TRUTHSPEAKER

    Yeah the album didnt have much promotion.

    [Reply]

  12. Speechless

    This is what happens when you call yourself “the king dream” on twitter. This is a sign that he should just stop making solo albums. NO ONE wants to hear him sing.

    [Reply]

  13. najajz

    What are yall talking about. the dream has NEVER promoted any of his albums. I remember I brought his first album and was surprised that it was amazing. its on purpose people. remember this is not his bread and butter. he gets his money from writing.

    [Reply]

    LoveGoodMusic Reply:

    @najajz, LIES! He did do promo when it came to his other albums.

    His 1st album had two hits (Shawty Is Da Sh*t & Falsetto) which BOTH went gold.

    All the other singles from his albums have at least charted on billboard!

    Not promoing your singles on purpose? That’s stupid AF!

    [Reply]

    Ice Reply:

    @LoveGoodMusic, His first album had 3 hits. “I Luv Your Girl” was huge.

    [Reply]

  14. Zelly

    These sales would be a lot better if more people found out about it coming out, cuz i aint even know When the album would get here. Also, People dont listen to real R&B like they used to. Still gonna get it, what with the Beyonce and Kelly Rowland features tho

    [Reply]

  15. Truth

    4 play is a great album and the title track is honestly his best song ever in my opinion takes me back to that 90′s vibe. It should definately hit #1 on Billboard R&B/HipHop charts if he promotes it more.

    [Reply]

  16. Paul Broggan

    Personally thought this was his best album.

    [Reply]

  17. Kam

    Pretty much what I expected for The Dream’s album, but yay Little Mix!!!

    [Reply]

  18. High_Price

    HA! See how Karma is…. it just comes back around…. i remember back when he was working on Ciara’s “Basic Instinct” album…mind you he is the sole producer on her album but when asked by interviewers what we could expect with the Ciara response his arrogant response was “she better get it right because its her last shot” really? well if your the producer don’t you think you hold the key to her success? Thats exactly what he gets… now he has one of the lowest selling albums this yr and aint a sole checking for him…. Not even Beyonce can save this Dream !

    [Reply]

  19. Ice

    Very disappointed with the sales, but I’m glad I got my copy. As long as his fans are happy, that’s all that matters. Some people don’t like the direction he took with this album, but others, like me, appreciate IV Play. At least he’s independent now, maybe that’s best for him.

    [Reply]

  20. MC

    The dream puts out music for his true fans. He’s already rich and will continue making hits for other people. He’s very underrated as an artist and will continue to be until be sells out and tries to please everyone. Personally IV Play “MIGHT” be better than Love/Hate…might be lol but def a great album nonetheless

    [Reply]

  21. Kyle

    I actually think this is probably his best album but those sales really shock me. I would’ve at least thought he would’ve landed in the top 10. OUCH!

    [Reply]

  22. DREAM STAN

    When will people realise that sales do not solidify an album’s success/greatness. Like, r&b doesn’t sell anyway, and combined with no promotion, what do you expect? Nevertheless, a solid album from the only true r&b artist/songwriter/composer/producer since R Kelly. The man is TALENT, and is revered in the music industry. He hasn’t sold out, he stays true to himself, and he’s still eating off Umbrella/Single Ladies. LOL Terius will always be a winner.

    ps. Race and the way you look will always play a part in the music industry concerning how successful you are, keep that in mind.

    [Reply]

  23. DREAM STAN

    Race and the way you look will always play a part in the music industry concerning how successful you are, keep that in mind.

    [Reply]

    purpleKissesLH Reply:

    @DREAM STAN, yup product, packaging and marketability. the question is do consumers want to f**k him, is he selling sex??? i mean it’s like he has a cult following because his music is within it’s own subculture…too raunchy for mainstream and too eclectic for industry snobs…there’s also a lack of respect but we’re just talking about THE MUSIC right ;) -@purpleKissesLH

    [Reply]

  24. Real Music

    Daft Punk – Random Access Memories

    Robin Thicke

    Janelle Monae.

    This year, real music SHALL PREVAIL!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

    [Reply]

  25. Thisistruth

    Wow THINK HOW HIS SALES WOULD HAVE BEEN WITHOUT THE FEATURES ?????

    [Reply]

  26. Phoenix Wright

    Yall keep talking about his voice as if his previous albums all sold the same amount in the first week, smh. This album had no successful singles so it isn’t surprising at all that he did 22,000, hardly anyone knew it even came out. The album is a grower though, but to me it doesn’t top LoveHate, Love vs. Money or, Love King. Way better than his free album 1977

    [Reply]

    LEW Reply:

    @Phoenix Wright, I actually think this album is up there with the 1st 2. I seriously dont know about Love King. It was good album but nothing to compare.

    [Reply]

  27. Rap*

    Karma is soooo real and god,too.

    didnt he say last year on twitter about christina milian how her 15min were up?

    Thats what u get

    [Reply]

    LEW Reply:

    @Rap*, Wow, he said that?

    [Reply]

  28. ayee

    no surprise.. the best track “Thirsty Whore” wasn’t even on the main album..

    [Reply]

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  31. purpleKissesLH

    the IV PLAY album is pretty solid…as for singles ROC, DOPE BITCH f/Pusha T and SLOW IT DOWN f/Fabolous were promoted as such (and all had videos) but then again the lack of radio play might be the issue. radiokilla right??? i’m a fan of his music since Love/Hate so i can appreciate whatever he drops however i do think the waiting between Love King and his Terius Nash 1977 albums and the switching and wishy washy of title changes and release date delays pissed alot of folks off so it could be that bitter backlash o_O anyway IV PLAY is a f**k album so it will get played at those right moments. -@purpleKissesLH

    [Reply]

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