Jay-Z Plays By ‘New Rules’ with ‘Magna Carta Holy Grail’

Timbaland, Swizz Beatz, Jay-Z, Pharrell, and Rick Rubin

Jay-Z doesn’t tweet much, but when he does, everyone takes notice. On the heels of his new album announcement, the hip-hop mogul is changing the game with a new set of rules.

“If 1 Million records gets SOLD and billboard doesnt report it, did it happen? Ha. #newrules #magnacartaholygrail Platinum!!! VII IV XIII,” tweeted Hov.

He is referring to the one million copies of his upcoming album Magna Carta Holy Grail that Samsung Mobile purchased to give out for free to Samsung Galaxy users on July 4. There is speculation as to whether the units will be counted by SoundScan and reflected on the Billboard charts.

He also shouted out about his fellow MCs who are creating their own lane. “Kanye West ‘lead single’ projected on buildings worldwide #newrules #magnacartaholygrail,” he wrote.

His Roc Nation signee J. Cole debuted his album Born Sinner via an iPhone app. “J Cole app for listening session. Don’t talk just listen..#newrules,” said Hov, adding, “Wale up next week #newrules.”

Jay-Z’s game-changing album features production from Timbaland, Rick Rubin, Swizz Beatz, and Pharrell. It will be available to the public three days after its July 4 release to Samsung users.

New Rules



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29 Comments

  1. Picture Perfect

    He would neva sell a milli in the first week otherwise #hypebeast

    [Reply]

    damien Reply:

    @Picture Perfect, he can get $5 million just to record and promote his album though haa #dumbass

    [Reply]

    Shae Reply:

    @Picture Perfect, let’s be real. It’s Hov. He could sell millions without ANY promo.

    [Reply]

    JHP Reply:

    @Picture Perfect, It doesn’t matter, Jay-Z has 12 #1 albums in all right now, all them ranging from platinum to 5x platinum in overall sales, and he’s maintained his record sales and relevancy for 17 years. Has your favorite rapper done that? Unless his names Eminem (who has the whole, you know, being white thing going for him), then I doubt it.

    [Reply]

    TheTruth Reply:

    @JHP, lol love your comment 100%

    [Reply]

  2. OMG

    King Hov!

    [Reply]

  3. damien

    @Picture Perfect, he can get $5 million just to record and promote his album though haaa #dumbass

    [Reply]

  4. 2bad2bme

    that’s right…change the game on your own terms don’t let these computer freaks and writers sit on their backs and control the game!

    [Reply]

  5. Isaac

    Flop Niggas !!!

    [Reply]

    Marii Reply:

    @Isaac, girrrllll, stop.

    [Reply]

  6. flawda

    If Jay-z wanted to sell a mil first week, he easily could just like how Wayne supposedly sold a mil aka Birdman/Universal fudging numbers. For all that mil sold first week, Lil Wayne hasn’t sold a 1/3 of the albums Jay-z has sold and he has been in the game 3 years longer than Jay.

    Jay-z is at about 35 mil sold domestically and Wayne is at around 10.

    [Reply]

    SdotB Reply:

    @flawda, what are u talkin about??? Lil wayne been in the game 3 year longer than Jay?? ummm….Jay been in the game since the mid 90′s, wayne came out after 2000…where do u get ur info from??

    Remember, Wayne is only about 29-30 years old…

    [Reply]

    karamelkisses Reply:

    @SdotB, where have you gotten your info from? wayne has been w/ birdman & rapping since he was 13 -14 back when they were running w juvenile & manny fresh. but to bottom line it, NO rapper has been successful as jay when it comes to being an ACTIVE artist AND business man. yes, dre has beats by dre but he hasn’t released a successful album in years. diddy has ciroc, but again no successful album. nas is just a rapper as is eminem, wayne & drake. in the world of business, we call it diversifying the portfolio. #goodnight

    [Reply]

  7. flawda

    If Jay-z wanted to sell a mil first week, he easily could just like how Wayne supposedly sold a mil aka Birdman/Universal fudging numbers. For all that mil sold first week, Lil Wayne hasn’t sold a 1/3 of the albums Jay-z has sold and he has been in the game 3 years longer than Jay.

    Jay-z is at about 35 mil sold domestically and Wayne is at around 10.

    [Reply]

    Cunt Reply:

    @flawda, how is that possible when Jay z was active in the music industry EIGHT years before Wayne? Google works wonders.

    [Reply]

  8. Kate

    Hov i love you more than beyonce lol #justsayn i love him

    [Reply]

  9. Ciara QUEEN Harris

    Ghetto trash

    [Reply]

  10. jasmine

    hov is the greatest he can do whatever roc nation for life

    [Reply]

  11. Righteous

    New rules………same old bullshit. Nothing changes.

    [Reply]

    Croqque Reply:

    @Righteous, exactly.

    [Reply]

  12. Oh God Why

    Don’t Listen to the haters Hov, you are still the greatest in the game right now. I’ve watched that clip with Hov, Swizzy, Timbo, Pharrell and Rick in the studio about 20 times. Timbo’s got some out of this world type beats

    [Reply]

  13. Realistically

    Jay-Z really is just a lot of smoke and mirrors. Although it was really smart of him to get a corporate partner to purchase one million albums, I highly doubt that he would have sold one million on his own otherwise. People like the “idea” of Jay-Z … but when it comes to putting money up to support it, they won’t budge like that.

    He’s a great businessman, and he has a superstar wife – this sends his stock through the roof as a rapper, even if he isn’t necessarily the greatest.

    [Reply]

    mrsotw Reply:

    @Realistically, No he IS the greatest though

    [Reply]

    karamelkisses Reply:

    @mrsotw, thank you! none of these “rappers” are getting deals (and money) like jay. fact is, he’s cleaned up his act & having beyonce on his arm helps. but a hothead like kanye, a douche like wayne & a non-legit rapper like diddy is NOT as well rounded as jay period & that’s why he will forever be winning. all while ensuring he & bey are the first billionaire (black) couple making you crabs in a barrel even madder. #diversifying
    question, is nas & justin appearing on his album? remember tim posted a pic of the 4 of them in the studio.

    [Reply]

  14. BEDSTUYFLY

    LOVE THIS!!!! BROOKLYN!

    [Reply]

  15. Jackie Rayne

    If Beyoncé album is called something that compares to religion like all these rappers are doing. That won’t be a good look. I wish people quit challenging God’s work.

    [Reply]

  16. edem

    he is one ov the greatest. #king Hov reigns. #who cares abt a million copies in first week #new rules

    [Reply]

  17. Diddy did it

    why is errbody is on this old fuck’s dick? like hes that special…he stole B.I.G & Big L style, now frontin like hes sumtin. Nas is authentic & sum1 u shld pay attention 2

    [Reply]

  18. Rap-Up.com || Jay-Z Reveals ‘Magna Carta Holy Grail’ Tracklisting

    [...] part of the rap mogul’s “New Rules,” Jay-Z’s publicist handed out black binders to the first people who met up with her in [...]

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