J. Cole and Drake Buy ‘Born Sinner’ at Best Buy [Video]

J. Cole and Drake

After joining him onstage at his “Dollar & A Dream” show, Drake stopped by a 24-hour Best Buy in Union Square with J. Cole to pick up his new album Born Sinner. While they were in the store, they cleared the shelves of Cole’s album and copped some other CDs too including Sade, French Montana, Kendrick Lamar, and The Weeknd.

They were eventually noticed by fans, who weren’t able to get a copy because they bought them all.

“I just want to know who’s paying,” laughed Cole as they headed to the cashier.

While checking out, one of the Best Buy employees tells Cole that more people bought his CD than Kanye’s Yeezus. Drake holds up the receipt with the whopping total of $888.

Watch their late-night shopping spree below.

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40 Comments

  1. Bk

    That’s just sad.

    [Reply]

    BowDownToBey Reply:

    @Bk, Most celebs do that, even beyonce

    [Reply]

    Brian Reply:

    @Bk, Why sad? Every artist do that to give the CD’s to their fans

    [Reply]

    XO till we overdose... Reply:

    @Bk, Yeah, because buying 70 CDs from ONE best buy really made that much of a difference on his projected 300k first week sales. Every single artist buys a lot of their own CDs, at least J. Cole’s not ashamed to admit it.

    [Reply]

    Bk Reply:

    @XO till we overdose…, can we just NOT. First of I have his album I’m not hating so sssshhhhh. Second of all just because everyone else does it “even Beyonce” doesn’t meant its right. It should ever be about sales!! Any artist that makes music for the sake that it’s just music not figures shouldn’t be doing this.

    [Reply]

    Natasha Reply:

    @Bk, and any artist that don’t move records is gonna get dropped and won’t be able to make music anymore.

    [Reply]

    Bk Reply:

    @Natasha, and 70 CDs will make a difference right ??

    [Reply]

    XO till we overdose... Reply:

    @Bk, Since you agree that 70 CDs doesn’t make a difference on sales, then you would agree that J. Cole isn’t doing this for sales. He’s buying a lot of his own CDs because he’s proud of his work. You’d do the same thing if you made an album of that quality. Plus, maybe he’s handing the CDs out to fans. You don’t know his motive so stop judging him.

    [Reply]

  2. yorled

    oh shit they banging my fav song on the album.Great Album Cole.

    [Reply]

  3. Coco

    lol. I like these guys!

    I’d defo do that for my friend if they were a celeb.

    [Reply]

  4. Mau

    Buying his own album… and then buying almost everything in the section except Yeezus to make a point, now that’s like very sad

    [Reply]

    what Reply:

    @Mau, nearly every musician goes to the store to pick up their own album. You probably would too

    [Reply]

    t Reply:

    @what, stop trying to justify buying 80 of your own albums by falsely applying it to every artist in the industry. Nobody fucking does that. One for luck maybe, not the entire stock.

    [Reply]

    BASIC Reply:

    @Mau, U MUST BE A REAL DUMBASS I BET YOU EITHER BLIND OR DEAF OBVIOUSLY IT WAS DRAKE IDEA AND DRAKE BOUGHT THE ALBUMS IDIOT GET YO EARS AND VISIO FIXED YO SLOW ASS

    [Reply]

  5. Sharp Tongue

    Drake is so corny, but I love his sexy ass. J. Cole its nothing bad I can really say about the guy.

    [Reply]

    Ph504 Reply:

    @Sharp Tongue, so u all abwt sayin bad stuff?

    [Reply]

  6. Thor

    What’s sad about it? I’m just sad they didn’t get talk a good game! To support kelly

    [Reply]

    ayee Reply:

    @Thor, kelly’s album is mad boring, why the fock would they need to buy that sh1t ??

    [Reply]

  7. BiggieTribute2011

    WHATS THE SONG CALLED?

    [Reply]

    damien Reply:

    @BiggieTribute2011, J cole- she knows ft amber coffman

    [Reply]

  8. facts

    What’s the point in going competition with other artists by buying your own album even if drake paid for it it stupid u can only listen to one cd at a time. If you truly are a great artist , fans will cop your album and then that should determine your credibility as an artist and how great your music is. its like hes recycling his money buying his own. Smh shame.but then again they got the money to do that. to

    [Reply]

  9. Sabrina

    I love them!!! Congrats to Cole!

    [Reply]

  10. Hmmm

    Drake felt some type of way when those kids didn’t acknowledge him first. Haaa There’s nothing wrong with supporting your own album. But these are two shade throwing light skinned rappers. They should have went in there and supported everyone’s albums including Ye’s, and also Kelly’s. just buy more of your own.This only displays Cole’s minimal star power and somewhat reeks of desperation

    [Reply]

  11. Justsaying

    Now some of y’all know if This was ye, jay, nicki, rihanna, drake(minus cole), beyonce, or Wayne y’all would go in….

    [Reply]

    k Reply:

    @Justsaying,so right you wouldn’t hear the end of it,this is disgusting i don’t see why cole should get a pass on it.

    [Reply]

    truth(HUN-TAE nicki re up FLOOOOOPED LIKE HELL..u mad? BRWAAAHAHAHAHLOLOLOL chile) Reply:

    @k, shut up bitch and go but 200k of roman reFLOP!!

    [Reply]

  12. &.

    they were probably going to give them to fans.

    [Reply]

    k Reply:

    @&., i don’t matter what they are going to do with it,them Cd is still counting.

    [Reply]

  13. Hugh

    I spent $50 on CDs last week.
    I bought an Elton John, Meat Loaf a 2 Phil Collins albums.

    [Reply]

    t Reply:

    @Hugh, that’s cool and everything, but im sure you didnt buy 100 of the same elton john album

    [Reply]

  14. Hugh

    Cool to see this kind of thing

    [Reply]

  15. truth(HUN-TAE nicki re up FLOOOOOPED LIKE HELL..u mad? BRWAAAHAHAHAHLOLOLOL chile)

    its clear they fuckn honey! HOT!!!!

    [Reply]

  16. truth(HUN-TAE nicki re up FLOOOOOPED LIKE HELL..u mad? BRWAAAHAHAHAHLOLOLOL chile)

    its clear they fukn honey. HOT!!!

    [Reply]

  17. LOLatHaters

    Something about the two of them together is yummy :-)

    [Reply]

  18. ♪►Muzzac◄♪

    THREESOME PLEASE!!!

    [Reply]

  19. Sushi

    Shop with two sexual beasts? Bring me along!!!

    [Reply]

  20. Cole Stan

    He didn’t buy it… Drake was supporting the homie J. Cole. It’s a great PR move to give them away to fans. Think about it, what if your favorite rapper gave you a FREE copy of their latest work. You’d be a fan for life and have a really cool celeb story. So it’s not sad people. Think bigger.

    [Reply]

  21. Kate

    J cole lve you

    [Reply]

  22. Yasmine

    People become pressed over anything. How does Drake and Cole purchasing these albums adversely affecting YOUR life? Cole isn’t the first artist to do this and he damn sure won’t be the last.

    [Reply]

  23. D to the R down to the j

    Drake is supporting his Friend J cole & that good for Drake buying all those Cd

    [Reply]

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