Roc Nation is teaming up with Budweiser for its global campaign “Made for Music,” celebrating music’s unique power and influence in bringing people together. The black-and-white commercials, directed by Mark Romanek, star Rihanna and Jay-Z and showcase the many ways people create.
In her 30-second spot, Rihanna is seen working on her clothing line as her song “Right Now” plays, while Jay-Z hits the studio and the stage to the tune of “PSA.”
The “Dreams Are Made” ads close with the tag line, “It begins and ends with what you make.”
Budweiser is the sponsor of Jay-Z’s Made in America festival, which returns to Philadelphia on August 31 and September 1.
“Made for Music” will also bring fans closer to Rihanna through a series of collaborations to be announced later this year.