Rihanna and Jay-Z Star in Budweiser ‘Made for Music’ Campaign

Rihanna

Roc Nation is teaming up with Budweiser for its global campaign “Made for Music,” celebrating music’s unique power and influence in bringing people together. The black-and-white commercials, directed by Mark Romanek, star Rihanna and Jay-Z and showcase the many ways people create.

In her 30-second spot, Rihanna is seen working on her clothing line as her song “Right Now” plays, while Jay-Z hits the studio and the stage to the tune of “PSA.”

The “Dreams Are Made” ads close with the tag line, “It begins and ends with what you make.”

Budweiser is the sponsor of Jay-Z’s Made in America festival, which returns to Philadelphia on August 31 and September 1.

“Made for Music” will also bring fans closer to Rihanna through a series of collaborations to be announced later this year.



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16 Comments

  1. Kay

    Genius moves.

    [Reply]

  2. RomanNavy

    Get those coins Queen Rih!!!

    [Reply]

    Anonymous Reply:

    @RomanNavy,
    Yeah coins, she makes change compared to the King B.

    [Reply]

    A RihYonce Stan, Reply:

    @, why the fuck do yall always bring Bey in shit. that makes me so angry..

    do you RiRi BOO!

    [Reply]

    A RihYonce Stan, Reply:

    @RomanNavy, @Anonymous why do yall always bring Bey in everything that has to do with this girl?! that shit is mad childish.

    Do you RiRi BOO!

    [Reply]

    joe Reply:

    @RomanNavy, this piece of sh8t is only the Queen of the DAMNED!

    now everyone will stop buying budweiser because she’ll probably piss in it and we’ll all be acting like demons like u who eat her sh8t and drink her piss

    [Reply]

  3. Anonymous

    Jay is an icon!

    [Reply]

  4. Liquorice

    Rihanna better thank Jay for getting her this deal! Get them endorsement deals Jay!!

    [Reply]

    tray Reply:

    @Liquorice, She wont thank him for nothing, but he knows she’ll have her henchmen after him if he doesnt kiss her azz on both cheeks the rest of his life.

    [Reply]

    Loggy Reply:

    @tray, and then you woke up

    [Reply]

  5. Dots

    It’s cool,but Beer is gross.

    [Reply]

  6. buderzriri

    she’s the queen!

    [Reply]

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