Rita Ora Tours London for Madonna's Material Girl Campaign

Rita Ora storms the streets of London as the new face of Material Girl. The Roc Nation beauty stars in the clothing line’s Fall 2013 campaign entitled “Material Girl Hits London.”

Rita rocks Material Girl apparel, footwear, and accessories as she poses in front of iconic London locales including Buckingham Palace, Big Ben, the London Eye, and atop a double decker bus.

She was personally selected by Madonna and her daughter Lola to be the new spokeswoman, joining past celebrities including Georgia May Jagger and Kelly Osbourne.

“To be handpicked by Madonna and her incredibly cool daughter Lola was probably one of the biggest compliments I’ve had in a while,” said Rita. “Material Girl means fashion, it means confidence. It means belief and inspiration and freedom to really express yourself.”

The line is available in the U.S. at Macy’s. Check out the fun ads and go behind the scenes of the Material Girl’s shoot below.