Video: Rihanna - 'What Now' [Sneak Peek]

Ahead of Friday’s premiere, Rihanna debuts a sneak peek of the dark and eery video for “What Now,” the fifth single off Unapologetic.

A tormented RiRi goes “red carpet goth” as she sings in a white room in the clip, which was shot in Thailand over the summer.

“It’s gonna be kinda eery, very creepy because ‘What Now’ is one of those songs that you can get really boring with the visual,” said RiRi. “Everybody’s probably expecting like a narrative type of video, a love story of some sorts, something really soft and pretty. It is pretty and kinda soft, but it’s really a little demented.”

Watch the 30-second teaser below.