Barneys to Donate All Sales from Jay Z Collaboration to Charity


Jay Z has been caught up in the controversy surrounding Barneys New York and claims of racial profiling of shoppers. Prior to the allegations, the hip-hop mogul had partnered with the luxury department store on a designer collaboration for the holidays. While the investigation continues, he has announced that he will move forward with the launch.

In a statement posted on his Life + Times website, Jay Z vowed to tackle the issues head on. He will take a seat on a council that will focus specifically on the issue of racial profiling.

“I am in a unique position to use my voice to affect change to this disturbing issue,” said Jay Z. “I will not leave the outcome to others.”

Additionally, Barneys will donate 100% of sales from the BNY SCC collection to The Shawn Carter Foundation. The company will also contribute an additional 10% of all retail sales on the Nov. 20 launch day.

Read Mr. Carter’s statement below.

In the past several weeks two separate investigations were launched as a result of the wrongful detention of Trayon Christian and Kayla Phillips. My team has been privy to the status of the Barneys third party consultant investigation. In continuing our research, we also contacted the New York State Attorney General’s office for the status of their investigation into both Barneys and Macy’s. Those findings are not yet available.

While I await the findings of the Attorney General’s Office, I have agreed to move forward with the launch of BNY SCC collection under the condition that I have a leadership role and seat on a council specifically convened to deal with the issue of racial profiling. I am in a unique position to use my voice to affect change to this disturbing issue. The easy position would have been to walk away and leave policy making to others hoping that someone addresses the problem. I will not leave the outcome to others. I will take this into my own hands with full power to recommend, review and revise policies and guidelines moving forward. I am choosing to take this head on.

As I previously stated, the collaboration with Barneys has always been about giving and The Shawn Carter Foundation. From this collection, the Foundation will receive not only 25% of sales, it will now receive the additional 75% of Barneys’ sales, totalling 100% of all sales from BNY SCC. Along with 100% of sales from the collaboration, the Foundation will receive an additional 10% of all retail sales from Barneys New York stores nationwide and on November 20th. – Shawn “JAY Z” Carter

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  1. j. Vryheid

    Ok Mr. Carter! That’s what’s up! Glad he spoke up!


  2. Bitches In Paris

    King Hov !


  3. Kevin

    Yeah, sure. I’m not mad about this deal because I didn’t expect any diff from him. I’m just mad that he obviously thinks we’re all stupid. Like he’s really “not making a dime” off selling $30,000 Hublot watches. Okay. Bet his faux foundation won’t see a dime of that money.


  4. flawda

    Hey Kevin, how much do you give to charity every year. Fake militant!

    Asking celebrities to do stuff, ya’ll don’t even do. smh


  5. Nunofyobusiness

    I’m sorry… I don’t buy this whole front of him sitting in front of a committee and trying to find new ways to NOT racial profile people. Barney’s and Macy’s will just find another way to do commit racial profiling. Example: hire more blacks to racial profile their own kind. Nothing new here….it’s all a front.


  6. no

    Wow 100% $$$ going to the charity called, wait for it….SHAWN CARTER FOUNDATION. LMFAO. A charity that doen’t have to show its books to how much really went back to the community and not recycled to the pockets of Jay-Z and Barneys. So he’s still waiting on the facts of the cases before making a statement. However, that didn’t stop him on the Martin case. The only difference is he got $$$ on the line.

    It goes 2pac>Biggie>Nas>Eminem>Kendrick Lamar


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