One year after releasing his mixtape Whispers in the Dark, Luke James rolls out the dark and ethereal video for “Strawberry Vapors.”
James describes the woodsy visuals as a “a musical illustration of two people connecting less in the physical, but more in the cerebral.”
He teamed up with Sarah McColgan (Miguel, Kelly Rowland), who directed his “Oh God” video featuring Hit-Boy. “I wanted to create a video that had a surreal quality with a slightly dark undertone,” said McColgan. “Luke is such a great inspiration to me, so I imagined a slightly esoteric visual that would really emphasize the dreamlike quality of the song.”
Luke is currently opening for Beyoncé on the second U.S. leg of “The Mrs. Carter Show World Tour,” and stars in the holiday musical Black Nativity. His debut album is due next year via N.A.R.S. Records/Island Def Jam.