Frank Ocean Sued by Chipotle Over Ad Campaign

Frank Ocean

Chipotle is taking Frank Ocean to court. The Mexican fast-food chain has sued the R&B singer for taking money and backing out of a deal to record a song for its ad campaign.

According to The Hollywood Reporter, Chipotle commissioned Ocean via talent agency CAA to record a track called “Pure Imagination,” from the 1971 film Willy Wonka & the Chocolate Factory, for its “Scarecrow” marketing campaign to promote local and sustainably-sourced food.

Ocean was paid $212,500 after signing onto the campaign in July 2013, with another $212,500 to be paid after he delivered the song.

Prior to his participation, he was shown an incomplete version of the animated film his song would accompany. Chipotle says the version Ocean viewed was roughly 80 percent complete and did not yet include the Chipotle logo. However, Ocean was reportedly informed that the project was an ad for the restaurant chain.

On August 7, 2013, the day Ocean was supposed to deliver the song, he informed Chipotle that he would not participate in the campaign.

The following week, Ocean’s legal team sent a letter to Chipotle explaining his withdrawal.

“When Frank was asked to participate in this project, Chipotle’s representatives told him that the thrust of the campaign was to promote responsible farming,” the letter read. “There was no Chipotle reference or logo in the initial presentation, and Chipotle told Frank that was an intentional element of the campaign. Frank was also promised that he’d have the right to approve the master and all advertising.”

Chipotle denies those were the terms of the deal and is suing Ocean for the $212,500 it paid him as well as additional damages to be determined at trial.

Fiona Apple ended up recording the song for the ad, which was released in September.



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16 Comments

  1. Joey

    i like Qdoba better anyway

    [Reply]

    Pilar Reply:

    @Joey, Agreed!

    [Reply]

  2. GREE

    It’s THEIR AD. Why wouldn’t they have THEIR NAME.

    [Reply]

    CharlieTheUnicorn Reply:

    @GREE, you obviously didnt get the message

    [Reply]

  3. Deejay

    The ad is actually great tho. I expected it to be corny but its really cinematic. He should have done it.

    [Reply]

  4. Morgan

    Dammit, Frankie!!

    [Reply]

  5. holler

    Good lord, he is such a great looking brother!

    [Reply]

  6. Yeezus Christ

    this fag got payed 200k for a stupid ghey song? what a hoot

    [Reply]

    Ivan Reply:

    @Yeezus Christ, You’re not a very good troll.

    [Reply]

    HR Reply:

    @Yeezusbut you clicked the post and read the whole thing. Who’s the fag??

    [Reply]

  7. Beej

    In President Obama’s words: He’s a jackass.

    [Reply]

    Quest Reply:

    @Beej, So is your mother for rejecting that abortion.

    [Reply]

    A Realist Reply:

    @Quest, O_O

    [Reply]

    Formerly From Tokyo Reply:

    @Quest, You tried it. And failed. It will never, ever be that serious.

    [Reply]

    Beej Reply:

    @Quest, That must be the wittiest thing you can think of because you used that exact line on another post. Save your brain the trouble and just Google your comebacks bruh.

    [Reply]

  8. filomenagriffin

    my roomate’s ex-wife makes $63 /hr on the internet . She has been laid off for 10 months but last month her pay check was $14525 just working on the internet for a few hours. you could try this out W­ o­ r­ k­ s­ 7­ 7­.­ℭ­O­M­

    [Reply]

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