Ludacris and Rico Love

Video: Rico Love f/ Ludacris, Tiara Thomas, & Emjay – ‘They Don’t Know (Remix)’

Rico Love turns the lights and his swag on in the remix video for his Discrete Luxury single “They Don’t Know” co-starring Ludacris and his Divison1 artists Tiara Thomas and Emjay.

In the flashy visuals, shot in Atlanta last month, Rico dons a white fur straight out of Diddy’s closet as he gets friendly with some hot women. A dapper Luda matches his suit with his Jordans, while Tiara goes topless.

“I’ve been waiting my whole life to make this video,” Rico told BuzzFeed. “I grew up idolizing Puffy and the whole Bad Boy movement. I dreamt of being in visuals like Craig Mack’ ‘Flava In Ya Ear’ or G-Dep’s ‘Let’s Get It,’ to name a few. Those flashy, fly, performance-driven visuals made me fall in love with fashion and excess.”

On April 8, a physical version of his six-track EP Discrete Luxury, including “They Don’t Know” and the new single “Bitches Be Like,” will be available exclusively at Best Buy.