Pharrell Williams Announces adidas Partnership

Pharrell Williams

Pharrell Williams has another deal under his hat. The Oscar-nominated hitmaker has announced a long-term partnership with adidas.

The first adidas Originals x Pharrell Williams products will debut this summer.

This marks the first time adidas has partnered with a designer who owns their own textile company. Pharrell’s Bionic Yarn, which turn plastic debris from the oceans into yarn and fabric, will be used in some of his upcoming adidas Originals products.

“Working with an iconic brand like adidas is such an incredible opportunity,” said Pharrell. “From the classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn.”

The “Happy” singer has also partnered with Japanese fashion brand Comme des Garçons on his first fragrance G I R L, due this September.

Pharrell is not the only hip-hop superstar with ties to adidas. Kanye West announced a high-profile deal with the brand last year, while Big Sean, 2 Chainz, and Teyana Taylor have all collaborated on limited edition products.



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9 Comments

  1. DL

    Now that Kanye and Pharrell are both partnered with Adidas, it’s time Pharrell admits he’s quietly living the life Kanye yearns for.

    [Reply]

  2. Whocares

    Pharell has one song out but now he thinks he’s on top of the world. He releases an album out of no where(flop), endorsement deals(no one wants to dress like him), and always being in the spotlight(even though he gets such backlash). You aren’t all that sit down.

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    From France Reply:

    @Whocares, pharell is the best styled celebrity. He has si much class .. If you don ´t recognize it , it means that you don ´t like the fashion so you can ´ t talk about it .
    Plus his album is pretty good and appeal to every generations

    I’m ok That “happy” is not the song of the year but the album is effective .

    Pharell is the man . Style , productions , way of controlling is image, charisma .. He has everything .

    [Reply]

    From France Reply:

    @From France, oh ! And i forgot.. He west STAN SMITH so he ´s dooope

    STAN SMIIITH

    [Reply]

    From France Reply:

    @From France, wears*

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  3. Ay

    Ok so this hat needs to go. Has he seen himself lately?

    [Reply]

  4. Miszi

    Glad to see him do so well. He is a great producer and G I R L was really cool.

    [Reply]

    vladica07 Reply:

    @Miszi, I agree, I think everything he’s getting now is well-deserved.

    [Reply]

  5. Natasha

    Cool hat dude.

    [Reply]

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