With the No. 1 movie in the country, Ludacris unleashes the video for “Beast Mode” off his album Ludaversal. The Furious 7 star holds a press conference in the black-and-white clip, which was inspired by Marshawn Lynch’s Super Bowl press conference and features a cameo from the Seattle Seahawks running back.
Luda refuses to answer questions from reporters until Lynch comes in and says, “Ya’ll know why we here.”
He then launches a lyrical assault and gets on his “Hannibal Lecter shit” with aggressive lines like, “I leave rappers confused like will.i.am’s barber.”
Ludaversal debuts at No. 3 on the Billboard 200 this week with 73,000 units, marking Luda’s eighth top 10 album.