Hip-hop hooray. Sprite is celebrating some of rap’s most revered MCs by immortalizing their lyrics on cans.
As part of its inaugural “Obey Your Verse” Lyrical Collection, the lyrics will be inscribed on limited-edition package designs. The 16 cans feature positive, inspirational words from Drake, Nas, Notorious B.I.G., and Rakim.
The rappers were selected based on their reputation for being true to themselves through their music and advancing the culture. Each artist’s lyrics will appear on individual 12- and 16-ounce cans, 20-ounce bottles, and 12-, 20- and 24-packs of 12-ounce cans, which are available now through the end of summer.
Sprite is no stranger to hip-hop. Nearly 30 years ago, the soft drink maker became one of the first mainstream brands to acknowledge hip-hop’s impact in a television commercial featuring Kurtis Blow.
“Legacy means everything to me,” said Nas, a longtime Sprite partner. “When I wrote these lyrics, I never imagined my fans would someday have the opportunity to enjoy a can of Sprite and experience my art in a totally original way.”
Drake’s lyrics were pulled from four of his hit songs including “0 to 100,” “Over,” “Started From the Bottom,” and “Tuscan Leather.”
Nas lends poetic words from “If I Ruled the World,” “It Ain’t Hard to Tell,” “My Generation,” and “The World Is Yours.”
Biggie’s classic “One More Chance” is quoted, while Rakim etches his legendary bars from “Microphone Fiend,” “Follow the Leader,” “Paid in Full,” and “Waiting for the World to End.”