The Weeknd is on fire—literally—in his new video for “Can’t Feel My Face.” The Canadian crooner has just debuted a video for his hit song, which is already No. 2 on the Billboard Hot 100.
In the Grant Singer-directed clip (“The Hills”), which premiered on Apple Music Connect, The Weeknd performs on stage at a dimly-lit club. Initially people are sitting down, unmoved by his Michael Jackson-esque moves. However, they start to perk up as he slides across the stage. Eventually someone throws a lighter at him and he bursts into flames, and a crowd joins him on stage. He leaves the club, emerging triumphant—a star is born.
His sophomore album Beauty Behind the Madness drops Aug. 28. “He has made one of the most sonically ambitious pop albums of the year, full of swaggeringly confident music indebted to the arena-size ambition of the 1980s, from Guns N’ Roses to Phil Collins to Michael Jackson,” declared The New York Times.
Watch The Weeknd go up in flames.