A$AP Rocky delivers the bold video for his Mark Ronson-produced single “Everyday” off his chart-topping album At.Long.Last.A$AP.
We start with a shot of a body lying face down in a pool. It’s our protagonist, a high-flying, hard-living boss figure. He’s pulled out of the pool by a crying friend. We see him live his life in a lavish mansion—girls, drugs, and Rocky concert footage screened in a private theater are his regular routine. That’s when things get weird—our protagonist undergoes plastic surgery and becomes A$AP Rocky himself. By the time we get to Vegas the video is in full Fear and Loathing mode, with trippy colors and dizzying quick cuts.
Miguel, OG Maco, and even Rod Stewart (who Rocky sampled) make cameos, more drugs are consumed, and paranormal levitation occurs. As ever, it’s Rocky’s world and we’re just living in it.
Watch the video below via Apple Music and tune in to the VMAs on Sunday to catch a performance from Pretty Flacko.