9.10.2015

Rihanna Goes ‘Platinum’ in PUMA Commercial

Rihanna is taking her training to the next level. As part of her deal with PUMA, the pop megastar appears in a new 30-second spot for the company’s Platinum program. As the “Bitch Better Have My Money” instrumental plays in the background, she speaks about her strength and getting ready to conquer the world.

“Why do I train? I train to get stronger,” says RiRi, who models some PUMA workout gear. “To climb higher, to go further. To have the strength to cross oceans and realize my dreams on the other side.”

Not only does she serve as PUMA’s creative director, RiRi is also contributing creative director for Stance. She recently directed a campaign for her first sock collection. Go behind the scenes below.