Fourteen years after her death, Aaliyah is getting a fragrance. Perfume company Xyrena has announced the official scent, which was developed in close collaboration with Diane and Rashad Haughton, the late singer’s mother and brother.
“It has been wonderful working with Xyrena to create an incredible fragrance that embodies the beauty, mystery, and creativity that my sister infused into every aspect of her life,” explained Rashad in a press release.
— Missy Elliott (@MissyElliott) September 15, 2015
“I grew up with Aaliyah’s music,” added Killian Wells, Xyrena’s CEO. “As a huge fan, this is a very personal release for me and my company. We set out to create a fragrance to be cherished by Aaliyah’s fans and also introduce her to a new generation.”
The unisex fragrance leans masculine, a nod to Aaliyah’s favored men’s scents that fall in line with her sexy tomboy image. The formula is a hue of black, Aaliyah’s favorite color. Aaliyah by Xyrena contains base notes of vanilla, sandalwood, amber, and jasmine; middle notes of black pepper, violet and leather; with top notes of mint, lavender, and mandarin.
The Extrait de Parfum retails for $64, and is now available for pre-order, with shipments beginning in mid-October. Five percent of gross sales will be donated to The Aaliyah Memorial Fund.
Watch the commercial below.