Kendrick Lamar
1.25.2016

Kendrick Lamar Reps Compton in Grammy Promo

Kendrick Lamar leads this year’s Grammy nominations with 11. As he gears up for next month’s ceremony, the Compton rapper heads back to his ‘hood in a promo for the 58th annual awards.

The two-and-a-half-minute short film, entitled “Witness Greatness,” celebrates Compton, the city that inspired the Grammy-winning rapper and helped make him the artist he is today. Some of the city’s citizens take to the streets and recite the lyrics to Kendrick’s hit “Alright.” K-Dot, dressed in an L.A. Dodgers cap and Compton sweatshirt, eventually joins them and they all chant, “We gon’ be alright!”

“Wherever greatness begins… It ends up here,” reads the promo.

Kendrick will receive the key to his hometown during a ceremony on Feb. 13 before heading to the Grammys two days later, where he will also perform.