Willow Smith and Karl Lagerfeld
3.8.2016

Willow Smith Named Chanel Brand Ambassador

Willow Smith is the new face of Chanel. The 15-year-old fashionista has been tapped as the fashion house’s brand ambassador.

Creative director Karl Lagerfeld made the big announcement during Chanel’s Fall/Winter 2016/2017 show at Paris Fashion Week on Tuesday (March 8). According to Teen Vogue, Willow joins past Chanel ambassadors including Lily Rose Depp, Kristen Stewart, and Blake Lively.


Willow Smith and Jada Pinkett Smith at Chanel #ParisFashionWeek

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“Thank you Karl Lagerfeld and the entire team at Chanel for expanding the perceptions of ‘beauty’ by picking me to be the new Chanel ambassador. I am honored,” said Willow.

In her new role, she plans to bring her own youthful ideas to the brand. “Sitting in the chairs and just watching the clothes walk by is so amazing because you get to see the soul that’s inside of them,” she told Teen Vogue. “I feel like there is so much creativity going on that I want to inject some of my ideas and some of my energy into the brand, because I feel like there’s a lot of things that come from youth nowadays that need to be expressed and amplified to the world.”


Willow attended Tuesday’s show with her mother Jada Pinkett Smith and posed with Lagerfeld, Pharrell Williams, and Kendall Jenner.

But she is no stranger to the fashion world. Last year, the “Whip My Hair” singer starred alongside Cher in Marc Jacobs’ Fall/Winter 2015 campaign.