Who you gonna call? Fresh off the premiere of his new J Dilla collab, Nas and his clothing line HSTRY have collaborated with the Ghostbusters franchise on a limited collection.
The hip-hop icon rocks the movie-inspired threads in front of the Ecto-1 at the Sony Pictures lot in Culver City, Calif. God’s Son, who cites Ghostbusters as one of his favorite childhood films, also gets decks out in full Ghostbusters gear including T-shirts, sweatshirts, jackets, and hats.
In a video promoting the campaign, Mr. Jones said he launched HSTRY “as something fun to do” and added that he “didn’t think much about the fashion industry.” However, he has been thinking about business.
“These days, I’m definitely more business-minded because it’s that way now,” he explained. “Things are changing. The music industry is going through a drastic change on every level and every aspect of it. There’s new and interesting ways to do things. I like to be a part of that.”
The collaboration is to promote the upcoming all-female reboot of Ghostbusters. The 3D film, starring Melissa McCarthy, Kristen Wiig, Leslie Jones, and Kate McKinnon, hits theaters July 15.