6.15.2016

Rihanna Unveils New Fragrance Crush

RiRi’s got another fragrance for you. This time, the Grammy-winning, chart-topping songstress debuts Crush by Rihanna.

The second fragrance in her namesake RiRi collection (following last year’s RiRi) is said to be “empowering, strong, confident, and unapologetic,” as a “mysteriously sexy and provocative scent,” according to its press release.

The clear bottle, which Rihanna also designed, has a golden, elegant look while the box matches that aesthetic, adding a touch of pink to set things off.

#CrushByRihanna coming in August. 💕

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That color scheme of gold and pink continues in a photo ad for Crush, which features Bad Gal on a bed, donning pink lingerie and heels.

Crush is scheduled to arrive at Macy’s and other retailers in August at a retail price of $20-$60.

Crush by Rihanna

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