7.25.2016

Kanye West Stars in Balmain Fall 2016 Campaign

Kanye West is re-enlisting in the Balmain Army.

Creative director Olivier Rousteing has cast Yeezy in the fashion brand’s Fall 2016 “Music Meets Fashion” campaign.

“THE #BALMAINARMY IS COMING BACK, STARRING @KANYEWEST & @JOANSMALLS,” tweeted the designer.

Donning a custom Balmain jacket and Fear of God jeans, Yeezy is falling gracefully in the ad, accompanied by model Joan Smalls. The dramatic photo was captured by famed fashion photographer Steven Klein.

This isn’t the first time Mr. West has appeared in a Balmain campaign. Last year, he and Mrs. West, Kim Kardashian, puckered up in the Spring/Summer 2015 menswear campaign, titled “Army of Lovers.”