7.27.2016

Future Announces ‘Future Hive’ New York Pop-Up Shop

Get your wallets and purses, Future Hive.

In the midst of his “Summer Sixteen Tour” with Drake, Future has announced an exclusive week-long Future Hive pop-up shop in New York.

Hendrix is partnering with Fancy.com for this endeavor, which is set to open its doors on Aug. 2 and run though Aug. 8 at 76 Wooster Street in NYC.

The shop will include apparel from Future’s Freebandz collection and streetwear brand Cease & Desist. He will also be selling collaborations with John Varvatos and leather accessories company Moreca.

Fancy Founder and CEO, Joe Einhorn, spoke about working with Future on this shop.

“It’s a thrill to work with Future and his creative director, Fred Foster on their retail concepts and to see a little bit of his creative process first hand while collaborating with our terrific partners” said Einhorn. “Most of all we are excited for the fans who will be able to get their hands on these awesome limited edition goods.”

The John Varvatos Collection will offer custom artist-designed leather jackets, while the Moreca Collection will feature a “Future” embroidered Atelier Luxury Weekend Bag. Cease & Desist’s Fire & Desire collection will be available exclusively at the pop-up shop.

Who knows? Hendrix might just show up to his pop-up shop when the “Summer Sixteen Tour” lands at Madison Square Garden for four dates from Aug. 4 through Aug. 8.

In March, Future opened a Freebandz Pop-Up Shop on Fairfax Avenue in Los Angeles, where he sold limited edition merchandise from his Freebandz Clothing as well as brands like RSVP and DOPE.