Cash Money and Apple Music are teaming up.
Birdman and his label have signed a deal with Apple Music, joining a roster of artists who are already in exclusive deals with the tech titan, according to Billboard.
Birdman teased the news on Instagram over the weekend, posing for a photo next to Apple Music’s Larry Jackson. “It’s official,” he wrote in a since-deleted caption. “Cash Money makes a power move with Apple Music.”
That “power move” will likely include an exclusivity guarantee, marking the first time a label has entered an exclusive deal with Apple as opposed to individual artists.
Jackson posted the same picture on his account, jokingly saying he signed a deal with Cash Money as an R&B singer.
“Check one off of the bucket list,” he wrote. “Signed as an R&B crooner to Ca$h Money yesterday. My life is oh so complete now…Welcome to the fam @birdman5star. Tough negotiator. Much respeck.”
The details of the deal are unknown. It’s also unclear how this will affect Cash Money’s star-studded roster. Lil Wayne is still at odds with his longtime label and mentor Baby. Meanwhile, he and Nicki Minaj both have ties to Jay Z’s TIDAL.
Elsewhere, Drake has his own deal with Apple Music that’s been quite lucrative for the 6 God.
Besides Drake, Chance the Rapper, DJ Khaled, Travis Scott, and Future are among the artists who’ve signed exclusive deals with Apple Music.