Teyana Taylor is the new face of Reebok. The “Fade” star has inked a longterm partnership with the sportswear brand.
To accompany the announcement, Reebok’s new brand ambassador stars in a dance-centric visual entitled “Free Your Style,” which features the iconic Freestyle 5411 sneakers, set for re-release this year.
“Reebok has always been a part of me,” says Taylor. “This is kind of like a dream come true…It’s almost like it was meant to be.”
Sporting a revealing skin-tight one-piece and leg warmers, the G.O.O.D. Music songstress shows off her fitness routine once more. In just 30 seconds, Taylor shares part of her stretching routine, as well as a few dance moves.
With this partnership, Teyana joins other stars on Reebok’s roster of ambassadors, including Kendrick Lamar, Future, and Gigi Hadid. As part of her deal, Taylor will re-release the Freestyles, which were first introduced in 1982. This month, fans can expect the red, white, and black colorways of the sneaker.
“Reebok has always been a brand that’s been very special to my heart ever since I was young,” says Taylor. “Freestyles were all I wanted to wear growing up so it feels like everything’s come full circle with this partnership. The 5411s really opened the door for creativity in women’s fashion, it gave permission for sneakers to be feminine. I’m honored to be the face of the Freestyle campaign for everything it stood for yesterday and what it still represents today.”
Last year, the singer-actress teamed up with Reebok to release the “Question Mid Teyana T,” a bright red colorway of Allen Iverson’s classic Question kicks as part of the shoe’s 20th anniversary. Next month, Taylor is expected to also launch her “Fade 2 Fit” workout program, which has been in the works since last year.