Early predictions show that the trio’s sophomore album, released Jan. 27 via 300 Entertainment and Quality Control, will sell between 100,000 and 120,000 equivalent album units for the week ending Feb. 2. If all goes as planned, it would likely be enough to make it No. 1 on the coveted chart.
Streaming is an important part of the equation here. A large part of this projection is due to “Bad and Boujee’s” viral success. However, some of it can also be attributed to “T-Shirt,” which has 8.9 million on-demand streams this week.
Culture will definitely be the group’s highest-charting LP to date. Their debut, 2015’s Yung Rich Nation, peaked at No. 17, selling 18,000 units in its first week. Prognosticators clearly feel Culture will surpass that easily.
Migos’ competition on the Billboard 200 includes Brantley Gilbert’s The Devil Don’t Sleep. The country LP is expected to sell 70,000-80,000 units, far fewer than Culture’s anticipated figures.
Recently, Offset talked about why this album is about more than sales. “It’s time to let the culture be known,” he said. “It’s time to claim it. And it’s time to claim that we are the Migos, and for people to understand that this is what we did. We did a lot for music. Migos is the culture. Seriously.”